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Kraken Exec Questions Efficacy of Crypto Ads at Super Bowl Despite Global Reach
12.2.2024
Kraken’s Chief Marketing Officer, Mayur Gupta, believes the Super Bowl is no longer an effective avenue for crypto marketing. Speaking before Sunday’s US National Football League championship final, he told FOX Business that Kraken did not buy advertising space in the event because...
If Publishers Want To Charge Players For Early Access, The Servers Have To Work
29.1.2024
Last year, we saw the rise of video game publishers offering a few days of early access to big AAA games for a price. This year, it’s only going to get worse as it seems every large game publisher is holding games hostage and charging players a ransom fee to play a few days early. But what happens...
Thanks To New EU Rules, Fortnite Is Coming Back To iPhones
25.1.2024
Following new European Union rules, Epic announced that it is launching the Epic Games Store on iPhone later this year and will also be bringing Fortnite back to iOS, too. Read more
Web3 Attribution Platform Spindl Teams Up With AppsFlyer to Improve Blockchain Gaming Analytics
4.12.2023
The two firms will be integrating their data sets to allow developers to map their user journeys which span Web2 events - like clicks and app installs - and Web3 events like NFT mints
Spotify Wrapped Has Us Minmaxing Music Like A Game
30.11.2023
It’s that time of year again. Today, November 29, Spotify users all over are sharing their year-end “Wrapped” recaps, which try to sum up your past year of musical taste by giving stats and rankings on your most-listened-to artists and songs, alongside a sleek graphic to share on all your socials....
FTX users name Mercedes F1 team and MLB in new promo lawsuits
28.11.2023
The group of FTX users is taking aim at Mercedes F1 and Major League Baseball for allegedly helping FTX commit fraud by promoting the crypto exchange on its platforms
Spanish regulators set precedent with crypto ad violations case
9.11.2023
The National Securities Market Commission accuses Miolos of non-compliance with the cryptocurrency regulations established by the CNMV circular from January 2022
5 Strategies for Acquiring Users On-Chain
6.11.2023
From airdrops to advertising, CoinList's Alex Topchishvili examines the effective ways crypto projects entice crypto traders to become longterm customers
UK Issues Over 200 Alerts Against Crypto Firms Allegedly Breaking Promotion Rules
27.10.2023
Britain’s Financial Conduct Authority (FCA) has issued hundreds of alerts regarding companies “illegally promoting crypto assets to U.K. consumers.” The regulator also highlighted several “common issues” with crypto promotions it has identified since it imposed stricter marketing rules earlier this...
UK financial watchdog restricts Binance partner from issuing crypto ads
10.10.2023
The Financial Conduct Authority's marketing requirements for crypto firms went into effect on Oct. 8, requiring some to partner with local companies for compliance
Binance Announces UK Domain Compliant With New Crypto Promotion Rules
7.10.2023
Crypto trading giant Binance has launched a new domain for U.K. customers under Britain’s updated regulations for financial promotions. The exchange will offer retail users in the country only those products and services that comply with the latest rules for crypto marketing. Binance Marketing...
UK FCA gives unregistered crypto firms ‘final warning’ on ads regime compliance
21.9.2023
The financial regulator expressed its frustration at the lack of engagement from crypto firms in a strongly worded letter
UK financial watchdog could give crypto firms until January 2024 for marketing compliance
7.9.2023
Companies offering crypto services to U.K. residents have an Oct. 8 deadline to run “clear, fair and not misleading” marketing campaigns, but some could have until Jan. 8
Bitcoin ETF Applications Are Bitcoin's Best Marketing Strategy
31.8.2023
Exclusive: Raleon Raises $3.8M in Seed Funding to Transform Web3 Marketing with Innovative Engagement Tool, Embedded Quests
24.8.2023
Raleon, a Web3 engagement platform, has secured a substantial $3.8 million funding round to help brands, games, and dApps convert and retain users with its latest product, Embedded Quests, as exclusively disclosed by cryptonews....
Read More: Exclusive: Raleon Raises $3.8M in Seed Funding...
Titan Global Capital Management Settles with the SEC, Agrees to $1 Million Fine for Misleading Crypto Fund Claims
23.8.2023
The New York-based fintech investment adviser, Titan Global Capital Management, has agreed to comply with the US Securities and Exchange Commission's (SEC) cease-and-desist order and paid fines exceeding $1 million for misleading investors about its cryptocurrency offering....
Read More: Titan...
Barbie Fever Is About To Blue Shell Super Mario Bros. Movie’s High Score
18.8.2023
If you had told me back when the Switch came out that Nintendo would release a major Mario motion picture five years later starring Christopher Pratt, I might have believed you, but I wouldn’t have ever guessed it would go on to be one of the biggest box office hits of 2023. I also would never have...
Baldur’s Gate 3 Is One Of 2023's Best Games, Don't Turn It Into A Weapon
15.8.2023
It’s been an unusually good year for blockbuster games. Dungeons & Dragons RPG Baldur’s Gate 3 is the latest one, a sprawling fantasy adventure filled with an overwhelming number of choices that let you spark a civil war one moment and have sex with a bear the next. That scope and...
Digital marketing will become Web3's next major use case, says report
27.7.2023
More than 70 startups have raised over $600 million in the embryonic Web3 digital marketing sector
Crypto memes can be considered financial promotions, says UK watchdog
18.7.2023
Memes found to be non-compliant with financial promotion rules could carry up to two years in jail under a proposal from the FCA