How to Think Like a Front-End Developer

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This is an extended version of my essay “When front-end means full-stack” which was published in the wonderful Increment magazine put out by Stripe. It’s also something of an evolution of a couple other of my essays, “The Great Divide” and “Ooops, I guess we’re full-stack developers now.”

The moment I fell in love with front-end development was when I discovered the style.css file in WordPress themes. That’s where all the magic was (is!) to me. I could (can!) change a handful of lines in there and totally change the look and feel of a website. It’s an incredible game to play.

By fiddling with HTML and CSS, I can change the way you feel about a bit of writing. I can make you feel more comfortable about buying tickets to an event. I can increase the chances you share something with your friends.

That was well before anybody paid me money to be a front-end developer, but even then I felt the intoxicating mix of stimuli that the job offers. Front-end development is this expressive art form, but often constrained by things like the need to directly communicate messaging and accomplish business goals.

Front-end development is at the intersection of art and logic. A cross of business and expression. Both left and right brain. A cocktail of design and nerdery.

I love it.

Looking back at the courses I chose from middle school through college, I bounced back and forth between computer-focused classes and art-focused classes, so I suppose it’s no surprise I found a way to do both as a career.

The term “Front-End Developer” is fairly well-defined and understood. For one, it’s a job title. I’ll bet some of you literally have business cards that say it on there, or some variation like: “Front-End Designer,” “UX Developer,” or “UI Engineer.” The debate around what those mean isn’t particularly interesting to me. I find that the roles are so varied from job-to-job and company-to-company that job titles will never be enough to describe things. Getting this job is more about demonstrating you know what you’re doing more than anything else¹.

The title variations are just nuance. The bigger picture is that as long as the job is building websites, front-enders are focused on the browser. Quite literally:

• front-end = browsers
• back-end = servers

Even as the job has changed over the decades, that distinction still largely holds.

As “browser people,” there are certain truths that come along for the ride. One is that there is a whole landscape of different browsers and, despite the best efforts of standards bodies, they still behave somewhat differently. Just today, as I write, I dealt with a bug where a date string I had from an API was in a format such that Firefox threw an error when I tried to use the .toISOString() JavaScript API on it, but was fine in Chrome. That’s just life as a front-end developer. That’s the job.

Even across that landscape of browsers, just on desktop computers, there is variance in how users use that browser. How big do they have the window open? Do they have dark mode activated on their operating system? How’s the color gamut on that monitor? What is the pixel density? How’s the bandwidth situation? Do they use a keyboard and mouse? One or the other? Neither? All those same questions apply to mobile devices too, where there is an equally if not more complicated browser landscape. And just wait until you take a hard look at HTML emails.

That’s a lot of unknowns, and the answers to developing for that unknown landscape is firmly in the hands of front-end developers.

The most important aspect of the job? The people that use these browsers. That’s why we’re building things at all. These are the people I’m trying to impress with my mad CSS skills. These are the people I’m trying to get to buy my widget. Who all my business charts hinge upon. Who’s reaction can sway my emotions like yarn in the breeze. These users, who we put on a pedestal for good reason, have a much wider landscape than the browsers do. They speak different languages. They want different things. They are trying to solve different problems. They have different physical abilities. They have different levels of urgency. Again, helping them is firmly in the hands of front-end developers. There is very little in between the characters we type into our text editors and the users for whom we wish to serve.

Being a front-end developer puts us on the front lines between the thing we’re building and the people we’re building it for, and that’s a place some of us really enjoy being.

That’s some weighty stuff, isn’t it? I haven’t even mentioned React yet.

The “we care about the users” thing might feel a little precious. I’d think in a high functioning company, everyone would care about the users, from the CEO on down. It’s different, though. When we code a <button>, we’re quite literally putting a button into a browser window that users directly interact with. When we adjust a color, we’re adjusting exactly what our sighted users see when they see our work.

That’s not far off from a ceramic artist pulling a handle out of clay for a coffee cup. It’s applying craftsmanship to a digital experience. While a back-end developer might care deeply about the users of a site, they are, as Monica Dinculescu once told me in a conversation about this, “outsourcing that responsibility.”

We established that front-end developers are browser people. The job is making things work well in browsers. So we need to understand the languages browsers speak, namely: HTML, CSS, and JavaScript². And that’s not just me being some old school fundamentalist; it’s through a few decades of everyday front-end development work that knowing those base languages is vital to us doing a good job. Even when we don’t work directly with them (HTML might come from a template in another language, CSS might be produced from a preprocessor, JavaScript might be mostly written in the parlance of a framework), what goes the browser is ultimately HTML, CSS, and JavaScript, so that’s where debugging largely takes place and the ability of the browser is put to work.

CSS will always be my favorite and HTML feels like it needs the most love — but JavaScript is the one we really need to examine The last decade has seen JavaScript blossom from a language used for a handful of interactive effects to the predominant language used across the entire stack of web design and development. It’s possible to work on websites and writing nothing but JavaScript. A real sea change.

JavaScript is all-powerful in the browser. In a sense, it supersedes HTML and CSS, as there is nothing either of those languages can do that JavaScript cannot. HTML is parsed by the browser and turned into the DOM, which JavaScript can also entirely create and manipulate. CSS has its own model, the CSSOM, that applies styles to elements in the DOM, which JavaScript can also create and manipulate.

This isn’t quite fair though. HTML is the very first file that browsers parse before they do the rest of the work needed to build the site. That firstness is unique to HTML and a vital part of making websites fast.

In fact, if the HTML was the only file to come across the network, that should be enough to deliver the basic information and functionality of a site.

That philosophy is called Progressive Enhancement. I’m a fan, myself, but I don’t always adhere to it perfectly. For example, a <form> can be entirely functional in HTML, when it’s action attribute points to a URL where the form can be processed. Progressive Enhancement would have us build it that way. Then, when JavaScript executes, it takes over the submission and has the form submit via Ajax instead, which might be a nicer experience as the page won’t have to refresh. I like that. Taken further, any <button>outside a form is entirely useless without JavaScript, so in the spirit of Progressive Enhancement, I should wait until JavaScript executes to even put that button on the page at all (or at least reveal it). That’s the kind of thing where even those of us with the best intentions might not always toe the line perfectly. Just put the button in, Sam. Nobody is gonna die.

JavaScript’s all-powerfulness makes it an appealing target for those of us doing work on the web — particularly as JavaScript as a language has evolved to become even more powerful and ergonomic, and the frameworks that are built in JavaScript become even more-so. Back in 2015, it was already so clear that JavaScript was experiencing incredible growth in usage, Matt Mullenweg, co-founder of WordPress, gave the developer world homework: “Learn JavaScript Deeply”³. He couldn’t have been more right. Half a decade later, JavaScript has done a good job of taking over front-end development. Particularly if you look at front-end development jobs.

While the web almanac might show us that only 5% of the top-zillion sites use React compared to 85% including jQuery, those numbers are nearly flipped when looking around at front-end development job requirements.

I’m sure there are fancy economic reasons for all that, but jobs are as important and personal as it gets for people, so it very much matters.

So we’re browser people in a sea of JavaScript building things for people. If we take a look at the job at a practical day-to-day tasks level, it’s a bit like this:

Just that first bullet point feels like a college degree to me. Taken together, all of those points certainly do.

This whole list is a bit abstract though, so let’s apply it to something we can look at. What if this website was our current project?

Our brains and fingers go wild!

I could go on and on. That’s how front-end developers think, at least in my experience and in talking with my peers.

A lot of those things have been our jobs forever though. We’ve been asking and answering these questions on every website we’ve built for as long as we’ve been doing it. There are different challenges on each site, which is great and keeps this job fun, but there is a lot of repetition too.

Allow me to get around to the title of this article. 

While we’ve been doing a lot of this stuff for ages, there is a whole pile of new stuff we’re starting to be expected to do, particularly if we’re talking about building the site with a modern JavaScript framework. All the modern frameworks, as much as they like to disagree about things, agree about one big thing: everything is a component. You nest and piece together components as needed. Even native JavaScript moves toward its own model of Web Components.

I like it, this idea of components. It allows you and your team to build the abstractions that make the most sense to you and what you are building.

Your Card component does all the stuff your card needs to do. Your Form component does forms how your website needs to do forms. But it’s a new concept to old developers like me. Components in JavaScript have taken hold in a way that components on the server-side never did. I’ve worked on many a WordPress website where the best I did was break templates into somewhat arbitrary include() statements. I’ve worked on Ruby on Rails sites with partials that take a handful of local variables. Those are useful for building re-usable parts, but they are a far cry from the robust component models that JavaScript frameworks offer us today.

All this custom component creation makes me a site-level architect in a way that I didn’t use to be. Here’s an example. Of course I have a Button component. Of course I have an Icon component. I’ll use them in my Card component. My Card component lives in a Grid component that lays them out and paginates them. The whole page is actually built from components. The Header component has a SearchBar component and a UserMenu component. The Sidebar component has a Navigation component and an Ad component. The whole page is just a special combination of components, which is probably based on the URL, assuming I’m all-in on building our front-end with JavaScript. So now I’m dealing with URLs myself, and I’m essentially the architect of the entire site. [Sweats profusely]

Like I told ya, a whole pile of new responsibility.

Components that are in charge of displaying content are almost certainly not hard-coded with data in them. They are built to be templates. They are built to accept data and construct themselves based on that data. In the olden days, when we were doing this kind of templating, the data has probably already arrived on the page we’re working on. In a JavaScript-powered app, it’s more likely that that data is fetched by JavaScript. Perhaps I’ll fetch it when the component renders. In a stack I’m working with right now, the front end is in React, the API is in GraphQL and we use Apollo Client to work with data. We use a special “hook” in the React components to run the queries to fetch the data we need, and another special hook when we need to change that data. Guess who does that work? Is it some other kind of developer that specializes in this data layer work? No, it’s become the domain of the front-end developer.

Speaking of data, there is all this other data that a website often has to deal with that doesn’t come from a database or API. It’s data that is really only relevant to the website at this moment in time.

Front-end developers have been dealing with that kind of state for a long time, but it’s exactly this kind of state that has gotten us into trouble before. A modal dialog can be open with a simple modifier class like <div class="modal is-open"> and toggling that class is easy enough with .classList.toggle(".is-open"); But that’s a purely visual treatment. How does anything else on the page know if that modal is open or not? Does it ask the DOM? In a lot of jQuery-style apps of yore, yes, it would. In a sense, the DOM became the “source of truth” for our websites. There were all sorts of problems that stemmed from this architecture, ranging from a simple naming change destroying functionality in weirdly insidious ways, to hard-to-reason-about application logic making bug fixing a difficult proposition.

Front-end developers collectively thought: what if we dealt with state in a more considered way? State management, as a concept, became a thing. JavaScript frameworks themselves built the concept right in, and third-party libraries have paved and continue to pave the way. This is another example of expanding responsibility. Who architects state management? Who enforces it and implements it? It’s not some other role, it’s front-end developers.

There is expanding responsibility in the checklist of things to do, but there is also work to be done in piecing it all together. How much of this state can be handled at the individual component level and how much needs to be higher level? How much of this data can be gotten at the individual component level and how much should be percolated from above? Design itself comes into play. How much of the styling of this component should be scoped to itself, and how much should come from more global styles?

It’s no wonder that design systems have taken off in recent years. We’re building components anyway, so thinking of them systemically is a natural fit.

Let’s look at our design again:

A bunch of new thoughts can begin!

Those are all things that are in the domain of front-end developers these days, on top of everything that we already need to do. Executing the design, semantics, accessibility, performance… that’s all still there. You still need to be proficient in HTML, CSS, JavaScript, and how the browser works. Being a front-end developer requires a haystack of skills that grows and grows. It’s the natural outcome of the web getting bigger. More people use the web and internet access grows. The economy around the web grows. The capability of browsers grows. The expectations of what is possible on the web grows. There isn’t a lot shrinking going on around here.

We’ve already reached the point where most front-end developers don’t know the whole haystack of responsibilities. There are lots of developers still doing well for themselves being rather design-focused and excelling at creative and well-implemented HTML and CSS, even as job posts looking for that dwindle.

There are systems-focused developers and even entire agencies that specialize in helping other companies build and implement design systems. There are data-focused developers that feel most at home making the data flow throughout a website and getting hot and heavy with business logic. While all of those people might have “front-end developer” on their business card, their responsibilities and even expectations of their work might be quite different. It’s all good, we’ll find ways to talk about all this in time.

In fact, how we talk about building websites has changed a lot in the last decade. Some of my early introduction to web development was through WordPress. WordPress needs a web server to run, is written in PHP, and stores it’s data in a MySQL database. As much as WordPress has evolved, all that is still exactly the same. We talk about that “stack” with an acronym: LAMP, or Linux, Apache, MySQL and PHP. Note that literally everything in the entire stack consists of back-end technologies. As a front-end developer, nothing about LAMP is relevant to me.

But other stacks have come along since then. A popular stack was MEAN (Mongo, Express, Angular and Node). Notice how we’re starting to inch our way toward more front-end technologies? Angular is a JavaScript framework, so as this stack gained popularity, so too did talking about the front-end as an important part of the stack. Node and Express are both JavaScript as well, albeit the server-side variant.

The existence of Node is a huge part of this story. Node isn’t JavaScript-like, it’s quite literally JavaScript. It makes a front-end developer already skilled in JavaScript able to do server-side work without too much of a stretch.

“Serverless” is a much more modern tech buzzword, and what it’s largely talking about is running small bits of code on cloud servers. Most often, those small bits of code are in Node, and written by JavaScript developers. These days, a JavaScript-focused front-end developer might be writing their own serverless functions and essentially being their own back-end developer. They’ll think of themselves as full-stack developers, and they’ll be right.

Shawn Wang coined a term for a new stack this year: STAR or Design System, TypeScript, Apollo, and React. This is incredible to me, not just because I kind of like that stack, but because it’s a way of talking about the stack powering a website that is entirely front-end technologies. Quite a shift.

I apologize if I’ve made you feel a little anxious reading this. If you feel like you’re behind in understanding all this stuff, you aren’t alone.

In fact, I don’t think I’ve talked to a single developer who told me they felt entirely comfortable with the entire world of building websites. Everybody has weak spots or entire areas where they just don’t know the first dang thing. You not only can specialize, but specializing is a pretty good idea, and I think you will end up specializing to some degree whether you plan to or not. If you have the good fortune to plan, pick things that you like. You’ll do just fine.

The only constant in life is change.

– Heraclitus     – Motivational Poster         – Chris Coyier

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