Army Planned To Spend Millions On Twitch And Call Of Duty To Recruit Gen Z

Publikováno: 2.12.2022

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The U.S. Army’s gamer to soldier pipeline is hardly a secret at this point, but new documents show its recent, detailed plans to spend millions to recruit Gen Z through gaming-related sponsorships and ad campaigns. The partnerships ranged from Call of Duty Twitch streamers to sponsoring content at IGN and G4, with the…