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Sneaker Giant Adidas and Ready Player Me Partner to Launch AI-Generated Avatar Creation Platform
6.4.2022
The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas announced on Tuesday the company is collaborating with Ready Player Me, a cross-game avatar platform for the metaverse. Adidas and Ready Player Me will launch a personality based AI generated avatar...
Sonic The Hedgehog 2's Official Sneaker Collab Is Not Great
1.4.2022
Let’s imagine it’s Saturday morning. You drive up to your local Aldi parking lot, you get out of your car, you walk inside. Mostly to get some cheap groceries, but also partially so you can saunter up and down the middle aisles, perusing the special buys that are currently on rotation. Maybe you’ll...
New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture
1.2.2022
Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable...
Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’
14.12.2021
Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to...
Adidas Steps Into the Metaverse by Partnering With NFT Projects Bored Ape Yacht Club, Punks Comic
3.12.2021
The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas AG is teaming up with the non-fungible token (NFT) brands the Bored Ape Yacht Club, and the comic series Punks Comic. Adidas revealed last week that the company partnered with Coinbase and believes...
Sneaker Giant Adidas Says the Metaverse Is ‘Exciting,’ Reveals Partnership With Coinbase
28.11.2021
The German multinational shoe and sportswear corporation Adidas recently announced the company has partnered with the cryptocurrency exchange Coinbase. Two days prior, The Sandbox tweeted about the popular shoe company and showed a video clip of Adidas real estate in the Sandbox metaverse....
Athletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: Report
8.11.2021
Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks”...