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Footwear conglomerate Puma launches 3D Web3 experience
13.6.2023
The experience is designed for everyone but Puma Pass holders gain access to exclusive perks
Gorgeous Pokémon, Anime Sneakers Are Too Good For Nike
1.3.2023
While Nike likes to dabble in the out-and-out nerd market sometimes, from Doraemon to Hello Kitty, for the most part the company likes to keep its collabs subtle, and has not worked with Nintendo for a long time. Meaning it will likely never officially release shoes this nice.Read more
Adidas Is Turning Homer's 'Walking Into The Bushes' Meme Into A Sneaker
28.10.2022
It hasn’t been a great month for Adidas, but if the German sportswear giant can be counted on one thing these days (or over the last 20 years), it’s finding ways to squeeze some cash out of licensed sneaker deals. Next up: The Simpsons.Read more
The Story Of Nike's Street Fighter Sneaker And Its Botched Release
17.8.2022
Evo Moment 37 is one of the most famous showdowns in video game history, a comeback so incredible that even those of you who know nothing about fighting games have probably seen it at some point. It’s so important, in fact, that to mark the occasion, a few years back Nike started working on a shoe...
Initial D x Nike Dunks Are Just Lovely
8.7.2022
While the Dunk craze is surely reaching its saturation point—I was in Sydney earlier this week and it felt like 40% of kids were rocking Pandas—there’s always room for innovation and amazing design work on the decades-old shoe. It just doesn’t always have to come from Nike themselves.Read more
Nike's Official Hello Kitty Sneakers Are Perfect
22.4.2022
I’ve written before how I’m a huge fan of Nike’s subtle “tributes” to things they don’t actually hold the license for, the latest example being a line of Prestos based on Star Wars characters like Boba Fett. These upcoming Hello Kitty sneakers, though, are the real deal.Read more
Sonic The Hedgehog 2's Official Sneaker Collab Is Not Great
1.4.2022
Let’s imagine it’s Saturday morning. You drive up to your local Aldi parking lot, you get out of your car, you walk inside. Mostly to get some cheap groceries, but also partially so you can saunter up and down the middle aisles, perusing the special buys that are currently on rotation. Maybe you’ll...
New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture
1.2.2022
Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable...
Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’
14.12.2021
Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to...
Nike's New League Of Legends Sneakers Are Fantastic
10.11.2021
Our up-and-down year of video games x sneaker releases continues, with the latest collaboration being between Nike and the League of Legends Pro League.Read more
Athletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: Report
8.11.2021
Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks”...
Nike's 'Gundam' Sneakers Look Badass
14.9.2021
These have been teased by sneaker types for months now, but over the last few days Nike have finally come out and made them official: over the next few weeks we’re getting not one but two pairs of Dunk Highs paying homage to Gundam.Read more
Official Animal Crossing Sneakers Look Very Cozy
27.8.2021
So Puma has had the Nintendo license for a little while now, and where their first Mario shoes were a miss, their second attempts were an improvement. These next ones though, with an Animal Crossing theme, are easily the best yet.Read more
Nike's "Star Wars" Sneakers Look Fantastic
19.7.2021
There’s a thing that Nike does sometimes where, despite lacking the official license to make a branded shoe, they just pick a very obvious colour scheme, let fans give them a nickname and run with it anyway. It’s worked on everything from Doraemon to Gundam, and next month it’s taking on Star...
Nifty News: Amex and SZA sell out debut drop, Asics launches tokenized footwear, Space Jam gets looney for NFTs
13.7.2021
American Express’ first foray into NFTs, a partnership with popular musician SZA, has sold out within hours of kicking off
One-Punch Man's Adidas Sneakers Are Very Good
1.7.2021
I’ve been talking a lot of shit about Adidas’ pop culture collaborations of late, so it’s nice to see an upcoming shoe buck this trend by looking absolutely fantastic.Read more
It's A Bummer There Aren't More Travis Scott x PlayStation Sneakers Being Made
23.6.2021
Let’s get this straight: I am not a Travis Scott fan, nor have I been the biggest fan of the constant stream of sneakers he’s released in collaboration with Nike over the last few years (or their over-hyped resale price, for that matter). But his PlayStation Dunk Lows? They are extremely good.Read...
It's Not That Hard Keeping Big Resellers Away From Graphics Cards
18.6.2021
While a Micro Center in Dallas was the scene of some depressing scenes earlier this month, when a huge crowd crushed against the store trying to get their hands on a new GPU, other stores in the chain have implemented far more stringent measures against scalpers and resellers.Read more
LEGO, Adidas, What Are You Doing
16.6.2021
My eyes. My eyes.Read more
Nike Has Made Some "Anime" Sneakers
4.6.2021
Similar to the “Gamer” tributes from 2020, Nike is launching a new line of sneakers called Nike And The Mighty Swooshers, which is going to be based entirely around anime.Read more