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Tencent to Overhaul Overseas Strategy after ‘Honour of Kings’ Failure

28.5.2019
Replicating the success that a mobile game enjoys in one market can be tough when the game is offered to a global audience, and that is what Tencent Holding found out with the failure of the mega-hit mobile game ‘Honour of Kings.’ Before making the game available at a global level, the game...