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Jay-Z's Roc Nation and Puma Collaborate on NFT-Enhanced Sneakers
15.7.2023
Jay-Z's Roc Nation and Puma have joined forces to create a new sneaker collection that incorporates non-fungible tokens (NFTs).
The entertainment agency and the apparel giant have partnered with Legitimate, a startup that bridges the gap between physical and digital realms using its proprietary...
Hip-Hop Collab Teams PUMA, Roc Nation and Legitimate for Sneaker Release
14.7.2023
The three models of sneakers celebrate the 50th anniversary of hip-hop and each one has an NFC chip owners can scan to claim an NFT and access exclusive music content
Jay-Z’s Entertainment Firm Roc Nation Buys Sensorium’s Metaverse Crypto Tokens
7.7.2021
On Wednesday, the full-service entertainment company founded by influential hip-hop artist Jay-Z, Roc Nation, revealed the firm has purchased tokens from the Sensorium Corporation. The tokens Roc Nation bought are called senso (SENSO), the in-platform currency of Sensorium Galaxy,...