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FTX Collapse Has Rekindled Security and Reliability Concerns for Web3 Projects Says Marketing Expert
17.12.2022
The fallout from the collapse of failed crypto exchange FTX is forcing Web3 brands, and projects previously focused on managing the public’s perception, to concentrate on fighting for their very legitimacy, Laura K. Inamedinova, a Web3 marketing expert, has said. Besides just trying...
Starbucks Odyssey Makes Big Bet that Web3 and NFTs Can Make Rewards ‘Immersive’
13.9.2022
Starbucks, the world's largest coffeehouse chain, is diving into the Web 3 and non-fungible tokens (NFTs) space with plans to launch a blockchain-facilitated loyalty program called Starbucks Odyssey. ...
Read More: Starbucks Odyssey Makes Big Bet that Web3 and NFTs Can Make Rewards ‘Immersive’
Starbucks Leverages Polygon for Web3 Push, Coffeehouse Chain to Issue NFT Stamps
12.9.2022
On September 12, the multinational chain of coffeehouses, Starbucks, announced the firm has partnered with the blockchain project Polygon and unveiled the company’s Web3 technology called Starbucks Odyssey. The Web3 platform Starbucks Odyssey will provide Starbucks rewards members and...
Starbucks teases Web3 rewards program to attract new customers
4.8.2022
“This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,” said interim CEO Howard Schultz