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Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice
24.5.2024
Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?
23.5.2024
Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
23.5.2024
We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large rewards to engaged communities, says Filip Wielanier, co-founder of Cookie3, a Web3 marketing platform
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
23.5.2024
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding executives
Without Wallet Awareness, We’re Just Building Another Web2
23.5.2024
To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin
How to Produce Your Own On-Chain Game Show
22.5.2024
On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
22.5.2024
Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads
How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
21.5.2024
Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
21.5.2024
Crypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says Spindl CEO (and Facebook vet) Antonio Garcia Martinez
Web3 Marketing Needs Some of Apple’s Secret Sauce
20.5.2024
By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web
Hamster Wheel: Telegram’s Social Gaming Brings Millions to Crypto
20.5.2024
Telegram’s Hamster Kombat game has amassed 8 million users in four weeks. It shows how gaming could be a potent tool for Web3 projects looking for audiences
How Web3 Marketing Changes the Game
20.5.2024
Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. This feature is part of CoinDesk's Web3 Marketing Week