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9 More Things Nintendo Will Announce Before The Switch 2


Where the hell is the Switch 2, folks? It’s the last day of October and Nintendo still hasn’t revealed the one thing every fan is waiting for. Instead, we’ve gotten almost everything else the company could think of, from random ports of cult Wii U games to literal alarm clocks. What else could...

Reggie Did Not Like The Game Boy Micro, So Now We Are Enemies


You will have seen a lot of Reggie Fils-Aime news lately. The man has a book out, telling stories about the notoriously secretive video game industry, so that’s to be expected. Much of it is insightful, some of it emotional, some of it even a little puzzling. One section, though, simply has...

GameStop’s Meme Stock Is Back With A Vengeance


People have been waiting for the GameStop bubble to pop for over a year now. Instead, the ailing brick and mortar video game retailer just posted another record week on Wall Street. Earnings are down. Employee morale is in the pits. But the company’s stock went from $78 per share last month to over...

Nintendo’s Reggie Kicked Too Much Ass For GameStop Suits


When former Nintendo of America president, Reggie Fils-Aimé, joined GameStop’s board of directors in 2020 the video game retailer was trading at less than $5 a share. A year later the stock was over $150 and Fils-Aimé was headed for the door. Why did he get out when things were so hot? Apparently...

Former Nintendo Exec Reggie Fils-Aimé Hosts Xbox Event For Microsoft


Right from the get go, former Nintendo of America president Reggie Fils-Aimé addresses the elephant in the room: “I’m sure at this point you’re wondering, what is the former president and chief operating officer of Nintendo of America doing at a Microsoft Xbox event?”“I don’t know what I’m doing...

10 Years Later, We Can't Stop Watching Nintendo Directs


Way back in 2011, the very first “Nintendo Direct” featured then-Nintendo of America president Reggie Fils-Aimé in a white, echo-y room promoting the struggling 3DS by talking about how it was getting Hulu Plus and could record 3D videos. “Up to 10 minutes of 3D video can be recorded of anything...

The Best Moments In E3 History


Before E3, everyone gets excited for the big new announcements. But after E3, all anyone remembers—and cherishes—are the kind of screw-ups, misfires and awkward heroism you can only get when corporate executives and video game developers have to get on stage and act like salespeople in front...

It's 10 Years Since You First Didn't Plan To Buy A Wii U


Cast your minds back, nostalgia fans, to those halcyon early summer days of June 2011. It was E3, back when people met together in buildings and when people still cared about E3, that Nintendo revealed the follow-up to their astonishingly popular Wii console. Yes, as Reggie Fils-Aimé took...

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