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2024's Top Selling Game Adds A Generative AI Tool In Its Latest Big Update
25.10.2024
EA Sports College Football 25 was a hit before it was even fully released. It went on to become the best-selling game of the year so far, beating out Helldivers 2 and and Madden NFL 25. Now, it’s taking a victory lap with another massive update and the addition of an in-game generative AI tool....
EA College Football 25 Used AI To Make All 11,000 Players' Faces
31.7.2024
Last year, Electronic Arts CEO Andrew Wilson said AI would help the publisher unlock the “holy grail” of game development. Now he’s confirmed the company has already used it to make its latest sports blockbuster, EA College Football 25. Read more
EA Considering In-Game Ads (Because It Went So Well Last Time)
8.5.2024
Electronic Arts, the publisher of most sports games on the market, Battlefield, Mass Effect, and plenty of other huge franchises, is considering putting ads inside its video games as another source of revenue. This isn’t the first time the company has done this, but given how poorly it’s gone...
EA Cancels Respawn Star Wars Shooter Amid Mass Layoff
28.2.2024
Respawn’s unnamed Star Wars first-person shooter, first confirmed by EA in January 2022, has reportedly been canceled as the publisher pulls back on licensed games amid a large round of layoffs. Read more
EA Boss On Switch 2 Rumors: ‘New Platforms Are Good For Us’
31.1.2024
With each passing day, the rumored Nintendo Switch 2 feels ever more real as developers see the machine in private meetings and tech manufacturers rush to produce more LCD screens. The Mario maker is cooking up something for holiday 2024, though the company has remained as tightlipped as ever about...
One Of Gaming's Most Hated CEOs Says Goodbye, Again
10.10.2023
CEO John Riccitiello has retired from game development software company Unity after possibly its worst month of bad headlines ever. The tech company that’s slowly morphed into an in-game advertising firm announced a confusing and seemingly predatory new set of fees for game makers in September...
EA Lays Off Almost 800 People Weeks After Posting Huge Profits
30.3.2023
Publishing giant Electronic Arts announced today that approximately 6% of its global workforce, or between 700-800 people, will be laid off as the company drives “greater focus across our portfolio”.Read more
EA Roasted For Dunking On Single-Player Games After Everything It’s Done
1.7.2022
It’s been a while since Electronic Arts was the video game villain of the moment, but on Thursday the FIFA publisher sucked up all the oxygen in the room thanks to a bad joke made even worse by the company’s cutthroat history. If there’s one mega gaming company out there who shouldn’t have been...
Let’s Put EA CEO’s $20 Million Payout In Context
17.6.2022
The CEO of Madden maker Electronic Arts is set to rake in $19.8 million in total compensation for his company’s strong performance in 2021. That’s about half of what it was for 2020 after EA’s Board of Directors cracked down on exorbitant bonuses in the face of shareholder backlash, but still...
Report: EA Looking To Sell Or Merge
21.5.2022
The video game market is consolidating like never before, and Electronic Arts is scrambling like everyone else. The Battlefield and FIFA maker recently pursued a merger with NBCUniversal, and also held potential acquisition talks with Disney, Apple, and other companies, according to a new report...
Report: Private Equity Eyeing Ubisoft As The Next Big Gaming Acquisition
23.4.2022
Private equity firms could be beginning to circle over Ubisoft, Bloomberg reported Friday. Talks are early, but include interest from firms like Blackstone Inc. and KKR & Co. Even if it’s not private equity, senior current and former Ubisoft developers Kotaku has spoken with in recent months...
EA's Boss Went From Calling NFTs The 'Future' To Running Away From Them
2.2.2022
Just three months ago, Electronic Arts CEO Andrew Wilson called NFTs an important part of “the future of our industry.” Now he’s doing everything he can to downplay their significance. The move by the publisher of FIFA and Madden comes as the NFT backlash hits new heights, including at EA where...
Electronic Arts CEO Thinks NFTs and Play-to-Earn Are Part of the Future of the Gaming Industry
6.11.2021
Electronic Arts (EA), an important gaming and entertainment-oriented company, has made insightful remarks about the importance of NFTs and the play-to-earn model in its last earnings call. Andrew Wilson, CEO of the company, addressed the subject in response to several questions posed by business...
EA Hires Call Of Duty Boss To Lead Battlefield Team
3.6.2021
Electronic Arts has appointed Byron Beede as the new SVP and general manager of the Battlefield series. Beede previously spent nearly 20 years at Activision Blizzard, where he most recently worked as the executive vice president and general manager of the Call of Duty series.Read more