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EA College Football 25 Used AI To Make All 11,000 Players' Faces
31.7.2024
Last year, Electronic Arts CEO Andrew Wilson said AI would help the publisher unlock the “holy grail” of game development. Now he’s confirmed the company has already used it to make its latest sports blockbuster, EA College Football 25. Read more
EA Offering Players $600 And A Free Game To Appear In College Football 25
22.2.2024
Starting today, over 10,000 college football players will be able to decide if they want to get paid to appear in EA Sports’ College Football 25. In exchange for their image, likeness, and name, EA is offering players $600 and a free copy of the game. Read more
EA’s Bad Tweet Last Week Has Led To Roundtable Meetings With Angry Staff
6.7.2022
Remember last week? It happened about 34 years ago, so if you don’t, I understand. But last Thursday, the official EA Twitter account tweeted a bad joke about single-player games that led to an internet-wide roasting and eventually an apology from the Battlefield publisher. And apparently, EA...
EA Tells Devs It Won't Take Stand On Abortion Rights, Encourages 'Healing Circles'
25.5.2022
Electronic Arts won’t be joining some other big game studios in publicly supporting abortion and transgender rights, Kotaku has learned. Asked about it during a May 24 company-wide town hall meeting, the gaming publisher told staff it couldn’t take a stance on every public issue and that “being...
Report: EA Looking To Sell Or Merge
21.5.2022
The video game market is consolidating like never before, and Electronic Arts is scrambling like everyone else. The Battlefield and FIFA maker recently pursued a merger with NBCUniversal, and also held potential acquisition talks with Disney, Apple, and other companies, according to a new report...
Layoffs At EA Austin Following Split With FIFA
18.5.2022
Electronic Arts is laying off a ton of customer service staff at its Austin office, according to internal emails viewed by Kotaku. One source familiar with the decision told Kotaku that as many as 100 employees could be affected, many of whom supported live operations on FIFA 22. Going forward,...
EA Cancels Its Big Summer Event
16.3.2022
First kicking off in 2016, Electronic Arts has traditionally used the week of E3 in early June to hold its own EA Play Live event, during which the publisher would make many of its biggest announcements for the year. That’s coming to an end in 2022.Read more
Report: EA In A Messy Fight Over FIFA License, Money
13.10.2021
Last week EA hinted that it might be renaming its massively popular FIFA series. Now we know why. According to a new report by The New York Times, the International Federation of Association Football is asking the sports publishing giant to pay $1 billion for exclusive rights to the FIFA brand...