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Ferrari cuts ties with crypto sponsor ahead of 2023 Formula One season
8.1.2023
The Ferrari-Velas partnership from 2021 — set at $30 million a year — was aimed at increasing fan engagement through nonfungible tokens (NFTs) and other shared initiatives
Gaming Pros Battle Elon Musk's Twitter While Ditching Bankrupt Crypto Sponsor
17.11.2022
In April, crypto exchange FTX paid esports company TSM $210 million to change its name to TSM FTX. On Wednesday, TSM FTX changed its name back to just plain old TSM days after FTX filed for bankruptcy following the biggest crash in crypto history. And it only had to spam Twitter’s save button...
Visa Warms Up Fans With NFT Auction Ahead of Soccer World Cup in Qatar
1.11.2022
Financial services giant Visa has set out to activate soccer fans for the upcoming World Cup Qatar 2022 with a non-fungible token (NFT) initiative. FIFA’s payment partner has teamed up with the governing body’s crypto sponsor to celebrate the planet’s most popular sport, art and technology. Visa...
Algorand becomes first US blockchain sponsor of FIFA World Cup
3.5.2022
The proof-of-stake blockchain will assist FIFA in developing a “digital assets’ strategy” along with providing an official “wallet solution”
FTX becomes official crypto sponsor of MLB
23.6.2021
Sam Bankman-Fried, the founder and CEO of FTX and Alameda Research, announced the new partnership on Wednesday