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The Rise and Fall of 'Bro-gurt,' the Macho, Ab-Obsessed Snack for MEN

23.3.2021
In 2013, a blonde-haired woman in a “sexy nurse” costume (low neckline, high hemline) worked a booth at the Food Expo of Natural Products, pitching a new option: Powerful Yogurt. She offered passers-by ultrasounds of their stomachs so they could “find their inner abs,” the brand’s tagline....