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Beauty and Fashion Brands Use Web3 Technology To Better Engage With Consumers
13.4.2024
Before the emergence of Web3, brands primarily relied on Web2 channels, such as social media, to connect with consumers. In fact, recent statistics show that 77 percent of businesses use social media to reach customers. Consumer engagement strategies are evolving, however. With the maturation...
Web3 native fashion brands hit the runway in real life at NY Fall Fashion Week
13.9.2022
While major fashion brands are going all in on the metaverse and NFTs, brands native to the Web3 space are heading back to physical reality for visibility
Gucci the latest luxury brand to accept crypto payments in store
5.5.2022
Gucci’s past efforts into Web3 have culminated with the brand accepting 12 cryptocurrencies at a few select stores, with a wider rollout planned for the future
Decentraland to Host Metaverse Fashion Week With Tommy Hilfiger, Dolce & Gabbana, Selfridges
25.2.2022
The blockchain-based virtual world Decentraland has announced the launch of a Metaverse Fashion Week that is scheduled to take place on March 24 – 27, 2022. According to the announcement, a large number of well-known fashion brands such as Dolce & Gabbana, Selfridges, Tommy Hilfiger...
Unlocking utility is key for fashion brands launching NFTs in 2022
2.1.2022
2021 may have been the year for fashion NFTs, but 2022 will require brands to launch NFTs with utility behind them to move the idea forward
Culture converges with blockchain as luxury fashion brands launch NFT collections
26.10.2021
Luxury fashion brands are launching NFT collections, but will the concept resonate with the fashion industry at large?
Global fashion brands reportedly considering NFT foray
5.4.2021
Major brands like Gucci are mulling whether to create nonfungible tokens based on their wares