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Stray’s Secret Weapon: A PR Campaign Unlike Any Other In Gaming
25.7.2022
My method for gauging a game’s popularity doesn’t hinge on parsing sales figures from NPD or concurrent player lists from SteamDB. Nope, my tell is pass-fail: whether or not my mom has texted me about it. Over the past week or so, my mother has asked me more about “the cat game” than any other game...
Giant Cat Becomes The Latest, Inevitable Tokyo Landmark
8.7.2021
This was eventually going to happen, no? It was bound to, really. Near the east entrance of Shinjuku station, a digital display is now broadcasting an enormous calico cat.Read more