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Stray’s Secret Weapon: A PR Campaign Unlike Any Other In Gaming

25.7.2022
My method for gauging a game’s popularity doesn’t hinge on parsing sales figures from NPD or concurrent player lists from SteamDB. Nope, my tell is pass-fail: whether or not my mom has texted me about it. Over the past week or so, my mother has asked me more about “the cat game” than any other game...