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Beauty and Fashion Brands Use Web3 Technology To Better Engage With Consumers
13.4.2024
Before the emergence of Web3, brands primarily relied on Web2 channels, such as social media, to connect with consumers. In fact, recent statistics show that 77 percent of businesses use social media to reach customers. Consumer engagement strategies are evolving, however. With the maturation...
Aave Rebrands to Avara, Announces Latest Acquisition in Web3
17.11.2023
Source: Avara Aave has announced its rebranding to Avara and the acquisition of Los Feliz Engineering, a Los Angeles-based web3 startup. Avara is the home to some of the most innovative web3 brands: @aave, @lensprotocol, @ghoaave, @sonar, and now @family all building towards a people powered...
FTX Collapse Has Rekindled Security and Reliability Concerns for Web3 Projects Says Marketing Expert
17.12.2022
The fallout from the collapse of failed crypto exchange FTX is forcing Web3 brands, and projects previously focused on managing the public’s perception, to concentrate on fighting for their very legitimacy, Laura K. Inamedinova, a Web3 marketing expert, has said. Besides just trying...
Gucci the latest luxury brand to accept crypto payments in store
5.5.2022
Gucci’s past efforts into Web3 have culminated with the brand accepting 12 cryptocurrencies at a few select stores, with a wider rollout planned for the future
Unlocking Cultural Markets with Blockchain: Web3 Brands and the Decentralized Renaissance
1.6.2020
The rise of scenius within creative industries, and the redefinition of artistic patronage