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Dubai regulator tightens rules on crypto marketing
26.9.2024
VARA CEO Matthew White said that clear and actionable guidance helps crypto providers deliver their services responsibly.
Crypto PR exec relishes 'skepticism' around crypto marketing
22.9.2024
Serotonin CEO Amanda Cassatt pointed out that marketing is “a mechanism for perpetrating the fakery and the scams.”
How to growth hack Web3 marketing like an OG
21.6.2024
The secrets of effective storytelling in the evolving Web3 and crypto space are unlocked as Amanda Cassatt shares her insights and strategies working with some of the top marketing teams in Web3
Kraken Exec Questions Efficacy of Crypto Ads at Super Bowl Despite Global Reach
12.2.2024
Kraken’s Chief Marketing Officer, Mayur Gupta, believes the Super Bowl is no longer an effective avenue for crypto marketing. Speaking before Sunday’s US National Football League championship final, he told FOX Business that Kraken did not buy advertising space in the event because...
FTX users name Mercedes F1 team and MLB in new promo lawsuits
28.11.2023
The group of FTX users is taking aim at Mercedes F1 and Major League Baseball for allegedly helping FTX commit fraud by promoting the crypto exchange on its platforms
How Sam Bankman-Fried Mastered the Art of Crypto Marketing
7.11.2023
But ended up as a failed leader
UK Regulator Publishes Guidance for Crypto Marketing Regime
2.11.2023
The Financial Conduct Authority’s new ad regime took effect in October
UK Issues Over 200 Alerts Against Crypto Firms Allegedly Breaking Promotion Rules
27.10.2023
Britain’s Financial Conduct Authority (FCA) has issued hundreds of alerts regarding companies “illegally promoting crypto assets to U.K. consumers.” The regulator also highlighted several “common issues” with crypto promotions it has identified since it imposed stricter marketing rules earlier this...
UK Financial Watchdog Flags “Common” Failures in Crypto Marketing
25.10.2023
The Financial Conduct Authority (FCA) has identified some recurring issues in the marketing of cryptoassets following the implementation of new regulations on October 8. In a Wednesday blog post, the FCA highlighted three primary problems, which include misleading claims regarding...
UK Regulator Issues 146 Crypto Alerts Within 24 Hours
10.10.2023
British financial regulator, the Financial Conduct Authority (FCA), has issued 146 crypto promotion alerts in the first 24 hours of its new crypto marketing regime. “We expect businesses including social media platforms, app stores, search engines, domain name registrars, and payments firms...
Binance Announces UK Domain Compliant With New Crypto Promotion Rules
7.10.2023
Crypto trading giant Binance has launched a new domain for U.K. customers under Britain’s updated regulations for financial promotions. The exchange will offer retail users in the country only those products and services that comply with the latest rules for crypto marketing. Binance Marketing...
Power up Your Crypto Marketing With VERSE Token at Bitcoin.com News
23.7.2023
Bitcoin.com News, an authoritative voice in the cryptocurrency landscape, offers an unmatched platform for crypto projects to garner worldwide recognition. This trusted source of comprehensive coverage on diverse crypto aspects, from token pricing to DeFi and NFTs, serves an engaged audience from...
Raising Shiba Memu: How this meme coin is retraining the crypto marketing?
21.7.2023
In the world of meme coins, there’s a rising star called Shiba Memu that everyone’s talking about. This clever cryptocurrency puppy is revolutionizing how crypto is promoted using an innovative AI-driven approach focusing on hype and long-term planning and development. Keep reading...
UK Bans ‘Refer a Friend’ Bonuses With Tougher Crypto Marketing Rules
10.6.2023
Businesses marketing crypto assets to U.K. consumers will have to abide by stricter advertising rules presented by the country’s financial watchdog. These include prohibiting ‘refer a friend’ bonuses for the industry as well as introducing a cooling-off period for first time investors. Regulator...
Fortune favors the brand: Why crypto marketing fails to live up to hype
26.5.2023
Your brand establishes a bond. Without that bond, your customer base will simply erode more easily
FTC Launches Investigation into Voyager's Alleged Deceptive Crypto Marketing Tactics – Here's the Latest
23.2.2023
The Federal Trade Commission (FTC) has announced that it is investigating the bankrupt crypto lender Voyager Digital for “deceptive and unfair marketing of cryptocurrency to the public.”
The announcement of the investigation came in a filing with the US Bankruptcy Court for the Southern District...
Voyager Being Probed For Deceptive Crypto Marketing, FTC Says
22.2.2023
The US Federal Trade Commission doesn’t want bankruptcy proceedings for the crypto lender to halt its investigation
Crypto Marketing Needs to Change. Let’s Make 2023 the Year for Influencer Accountability
17.1.2023
FTX was just like the ill-fated Fyre Festival: a hollow project fueled by mendacious influencer marketing, says Oxygen's Nemo Yang
Bizarre $600K Elon Musk crypto statue marketing stunt falls flat
28.11.2022
Elon Musk has not made any public comments regarding a bizarre $600,000 monument of him as a goat, which was delivered to the Tesla headquarters on the weekend
Dubai issues crypto marketing rules to better protect investors
29.8.2022
Dubai's new Virtual Asset Regulatory Authority requires more clarity and transparency from industry marketers and promoters in order to protect investors