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GameStop Rewards Employees For Sticking Around With 50-Cent Raise
14.9.2022
Last month, GameStop announced new stock bonuses for store managers and hourly raises for other employees. It seemed like some relief was finally coming for the staff, who have been through so much these last few years, all while watching investors profit off unprecedented meme stock hijinks. Over...
Crypto.com Champions League Sponsorship Falls Through - Report
1.9.2022
Major crypto platform Crypto.com reportedly pulled out from what could be one of the largest ever sponsorship deals for the Champions League after its talks with the Union of European Football Associations (UEFA) fell through last minute....
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Billions are spent marketing crypto to sports fans — Is it worth it?
29.8.2022
Dubai issues crypto marketing rules to better protect investors
29.8.2022
Dubai's new Virtual Asset Regulatory Authority requires more clarity and transparency from industry marketers and promoters in order to protect investors
Dubai Regulator Announces Virtual Assets Marketing and Advertising Guidelines
29.8.2022
The Dubai virtual assets regulator, the Virtual Asset Regulatory Authority (VARA), has unveiled digital assets marketing and promotion guidelines that are applicable to any entity using Dubai-based media sites and publishing channels. The guidelines will “ensure factual accuracy, explicitly...
Iconic brands including Nike, Gucci have made $260M off NFT sales
23.8.2022
Nonfungible tokens give major brands new ways of interacting with their consumers spanning art, fashion and gaming
Email Marketing Firm Mailchimp Suspends Several Crypto-Related Accounts
11.8.2022
The suspension of crypto-related accounts appears to have been going on for several weeks
Report: Nearly 13,000 Chinese Social Media Accounts Promoting Virtual Currency Closed
10.8.2022
Nearly 13,000 Chinese social media accounts that allegedly promoted virtual currency investments were closed, the Cyberspace Administration of China recently revealed. In addition, some 51,000 social media posts with content relating to the marketing or promotion of investments in virtual...
MetaUp Metaverse Brand Marketing Summit 2022 Successfully Held in Shanghai
9.8.2022
On July 29, MetaUp Metaverse Brand Marketing Summit 2022 was successfully held in Shanghai, organized by CC Global and metaverse media Metaverse-Family，co-organized by Nanjing Niushou Mountain Tourism and Culture District, Phoenix.com. With the theme of “Meta-species, Meta-growth,”...
Football Heavyweight Inter Sweating Over Crypto Firm’s ‘Non-Payment’ of Sponsorship Deal
1.8.2022
The Milan-based Italian footballing giant Internazionale is facing a rocky start to its relationship with crypto – amid reports that DigitalBits, a company that agreed to a USD 87m sponsorship deal with Inter this year – has defaulted on a sponsorship payment....
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Apple Seeking Web3-Savvy Content Marketing Directors
28.7.2022
A pair of the tech giant’s recent job postings seeking out “demonstrated interest in web 3.0.”
Food Chain Giant Chipotle Shows That Bitcoin, Ethereum & Crypto Can Still Work in Marketing Despite Downturn
26.7.2022
The ongoing crypto price dip has caused some investors to lose their appetite, but American grill restaurant chain Chipotle has a plan on how to use crypto to promote its jalapeño-rich food. ...
Read More: Food Chain Giant Chipotle Shows That Bitcoin, Ethereum & Crypto Can Still Work in Marketing...
GameStop 9/11 NFT Pulled After Selling Dozens Of Times
25.7.2022
Shortly after GameStop launched its NFT marketplace earlier this month, one creator started selling an NFT called “Falling Man” mimicking the infamous photograph from September 11, 2001. It changed hands dozens of times, eventually fetching hundreds of dollars, until GameStop quietly removed...
Binance.US Starts Affiliate Marketing Program Taking Aim at Coinbase
20.7.2022
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program
Three Arrows Founders in Hiding, Voyager's Unknowns, Vauld's 'Breathing Space' + More News
11.7.2022
Get your daily, bite-sized digest of cryptoasset and blockchain-related news – investigating the stories flying under the radar of today’s crypto news._______...
Read More: Three Arrows Founders in Hiding, Voyager's Unknowns, Vauld's 'Breathing Space' + More News
FDIC reportedly scrutinizing Voyager Digital marketing; complex SBF ties come to light
7.7.2022
Some Voyager Digital customers did not understand the scope of FDIC protection for their deposits, leading to questions about the firm’s marketing
Cappasity to Launch the Solution for Creating NFT-Based Loyalty Programs
29.6.2022
PRESS RELEASE. SANTA CLARA, CA, June 29, 2022/ — Cappasity provides solutions for 3D digitizing of products for online stores and classifieds. Soon, the platform will offer an NFT service, allowing store owners to create a new communication and marketing channel with their customers....
Japanese Virtual IP Firm Raises $10 Million to Accelerate Metaverse Business
25.6.2022
Brave Group Inc., a Japanese virtual IP firm, recently said it had raised $10 million in new capital and that the company expects to use part of these funds to boost its “solution services for clients in the metaverse marketing business.” Taking part in Brave Group’s latest...
Voyager Limited, Binance Scores Ronaldo, New Bitcoin Bridge, 'Brutal' Singapore + More News
23.6.2022
Get your daily, bite-sized digest of cryptoasset and blockchain-related news – investigating the stories flying under the radar of today’s crypto news.
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Read More: Voyager Limited, Binance Scores Ronaldo, New Bitcoin Bridge, 'Brutal' Singapore + More News
Crypto Exchanges Backing Away from Sports Spending as Crunch Continues
21.6.2022
Crypto firms are reportedly scaling back their spending on sports-related advertising and sponsorship as winter continues to bite in the markets.
Many crypto companies – including Crypto.com and Coinbase – have responded to a sharp drop in crypto prices and trading volumes by announcing they...