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Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
23.5.2024
We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large rewards to engaged communities, says Filip Wielanier, co-founder of Cookie3, a Web3 marketing platform
No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage
23.5.2024
Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says
The True Value of Web3: You Can Take Your Toys and Leave
23.5.2024
Animoca Brands divulges its desire to obtain added EDU tokens
23.5.2024
Animoca Brands has mentioned its plan to obtain more EDU tokens, which are governance and utility-based and utilized by Open Campus, a Web3 learning program. It has the backing of Binance Labs, Sequoia China, Animoca Brands, and others. Animoca Brands strongly backs the activities of Open Campus...
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
23.5.2024
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding executives
Without Wallet Awareness, We’re Just Building Another Web2
23.5.2024
To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin
Stepn Go app lets users share digital sneakers and split earnings
23.5.2024
With StepN Go, users are now able to share their digital sneakers with friends and split the earnings with the new token, the Go Gaming Token
VeBetterDAO mainnet to enhance VeChain’s Web3 ecosystem
23.5.2024
The forthcoming deliverance of VeBetterDAO mainnet will bring to the table further sustainability, along with enriching the Web3 ecosystem and its mass acceptance. This is slated for the 28th of June, 2024, eagerly awaited by the crypto community. The testnet phase of VeBetterDAO laid the path...
How to Produce Your Own On-Chain Game Show
22.5.2024
How to Produce Your Own On-Chain Game Show
22.5.2024
Spielworks partners with Immutable to revolutionize Web3 gaming
22.5.2024
In a significant move to bolster the Web3 gaming ecosystem, Spielworks has announced a strategic partnership with Immutable, a leading platform for scaling Ethereum-based games. This collaboration aims to enhance the integration of decentralized finance (DeFi) and blockchain gaming, setting a...
Near plans AI chatbot to help users code decentralized apps
22.5.2024
Near co-founder Illia Polosukhin believes that there’s a need for user-owned AIs that are optimized for people’s well-being and economic success
On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
22.5.2024
Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads
Early Crypto Adopter: Unmatched Privacy of ZK Proofs Outweighs the Technology’s Perceived Disadvantages
22.5.2024
Although zero-knowledge (ZK) proofs are often considered complex to set up, Iva Wisher, co-founder of the Layer two platform Prom, argues that the technology’s unparalleled privacy, faster transaction finality, and overall efficiency outweigh any developmental complexity. Wisher, an early adopter...
How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
21.5.2024
Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3
Polimec positioned on Polkadot for initial project rating
21.5.2024
Polimec, a decentralized and community-oriented funding parachain, has been formally positioned on Polkadot to kick start its initial project appraisal, as per its brief release to CryptoState. The platform is involved in rating Web3-related projects for prospective fundraising initiatives....
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
21.5.2024
Cookie3’s co-founder and CEO explains how Web3 marketing can create a shared economy of users, creators and businesses
Injective unleashes Injera Protocol, ushering in a revolutionary era for DeFi
21.5.2024
The Injective ecosystem is ushering in a new era with the launch of the Injera Protocol, promising to redefine the landscape of decentralized finance (DeFi) and blockchain interoperability. This innovative protocol is set to enhance the capabilities of the Injective platform, making it more robust...
Solana-Based Wallet Phantom Buys Web3 Specialist Bitski
21.5.2024
The financial terms of the deal were not disclosed
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
21.5.2024
Crypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says Spindl CEO (and Facebook vet) Antonio Garcia Martinez