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Crypto Marketing Needs to Change. Let’s Make 2023 the Year for Influencer Accountability
17.1.2023
FTX was just like the ill-fated Fyre Festival: a hollow project fueled by mendacious influencer marketing, says Oxygen's Nemo Yang
New League Of Legends Trailer Is So Bad Riot Had To Answer For It
11.1.2023
A new year means a new League of Legends season. And for the past few years, this has also meant a big, cinematic trailer to announce the new season. However, this time the trailer for League of Legends’ next season was pretty dang boring and underwhelming, especially when compared to last year’s....
Samsung Is Investing More Than $35 Million in Latam-Focused Metaverse Initiatives
24.12.2022
Samsung, the Korean electronics behemoth, has revealed it is currently investing more than $35 million dollars in metaverse initiatives for the Latam audience. The objective behind this move is to help the brand attract and connect with younger audiences, as part of its digital push and growth...
FTX Collapse Has Rekindled Security and Reliability Concerns for Web3 Projects Says Marketing Expert
17.12.2022
The fallout from the collapse of failed crypto exchange FTX is forcing Web3 brands, and projects previously focused on managing the public’s perception, to concentrate on fighting for their very legitimacy, Laura K. Inamedinova, a Web3 marketing expert, has said. Besides just trying...
Minxie Launches NFT Project That Aims to Provide the Untapped Creator Economy With Solutions Through Blockchain
15.12.2022
PRESS RELEASE. “NFTs aren’t dead, they are going to be everywhere” says Tina Lou, Head of Marketing at Minxie, “and, actually, the bear market is the best thing that could have happened to them”, she continues, “We’ve weeded through scams and rug-pulls and the projects left standing are truly...
The Last Of Us TV Show Gets Longer, Chattier Trailer
5.12.2022
The Last Of Us TV series has had a couple of trailers, one very short and one a bit longer, but both of those were very much of the teaser variety, keeping things close to their chest and only showing brief flashes of scenery and action. HBO released a third trailer over the weekend, however,...
FTX logos and promotional material still everywhere despite bankruptcy proceedings
28.11.2022
Though some officials have removed all traces of their deals with FTX, the firm's branding still appears on a few sports venues and merchandise
Bizarre $600K Elon Musk crypto statue marketing stunt falls flat
28.11.2022
Elon Musk has not made any public comments regarding a bizarre $600,000 monument of him as a goat, which was delivered to the Tesla headquarters on the weekend
Ghana Takes Steps to Operationalize Gold-for-Oil Scheme — Move Expected to Help Halt Cedi’s Depreciation
27.11.2022
According to directives issued by Samuel A. Jinapor, the Ghanaian minister for lands and natural resources, large-scale gold mining companies will be required to “sell 20% of all refined gold at their refineries to the Bank of Ghana.” A gold-for-oil scheme is part of the Ghanaian...
Bitget Launches Major Campaign With Messi to Reignite Confidence in the Crypto Market
26.11.2022
PRESS RELEASE. Seychelles, Nov 26, 2022 – Leading global cryptocurrency exchange, Bitget, has announced a series of marketing campaigns with Lionel Messi, the Argentinian Football legend, with the launch of the brand film to celebrate the 2022 World Cup. With this USD 20 Million investment...
Štefan Polgári (Dognet): Affiliate marketing není pro každého. Mnoho firmám to rozmluvím
21.11.2022
Úroveň e-shopů v Česku je na lepší úrovni než v některých západoevropských státech, říká Štefan Polgári, spoluzakladatel affiliate sítě Dognet. Je to i díky tomu, že tu nebyl tak velký hráč, jako je třeba Amazon, dodává
O2 firmám zpřístupní marketing přes RCS zprávy
9.11.2022
Operátor O2 na začátku příštího roku spustí RCS zprávy pro komerční využití. V současné chvíli společnost tuto novinku testuje v rámci vlastní marketingové komunikace. Podle tiskové zprávy bude služba pro firemní zákazníky dostupná v prvním čtvrtletí roku 2023
SEC Charges 4 People in $295M Global Crypto Ponzi Scheme That Duped Over 100,000 Investors
6.11.2022
The U.S. Securities and Exchange Commission (SEC) has charged four people for their roles in a global cryptocurrency Ponzi scheme that duped more than 100,000 investors worldwide. The scheme raised more than $295 million in bitcoin. SEC Says ‘Trade Coin Club’ Is a Crypto Ponzi Scheme...
GameStop Workers Reveal The Junk They Can’t Sell That’s Piling Up
27.10.2022
As Kotaku reported last week, retail giant GameStop has been increasingly stocking its retail stores with weird, random junk instead of, well, video games. Dissatisfied GameStop employees have been grousing online about the massive amounts of toys the warehouses are sending. And as it turns...
Klay Thompson Apologizes To NBA 2K23's Marketing Guy For His 'Super Lame', 'Loser Behaviour'
20.10.2022
Earlier this week NBA star Klay Thompson—who has history here—publicly went at NBA 2K marketing guy Ronnie Singh, both over his skill ratings in this year’s game but also, more interestingly, at his appearance on an ESPN program. He has since apologised for all of it.Read more
NBA Star Klay Thompson Calls NBA 2K's Marketing Guy A 'Clown'
19.10.2022
Golden State Warriors guard—and I’ll get this out of the way now, my favourite player currently in the NBA—Klay Thompson was watching ESPN the other day, and did not like what he saw.Read more
GameStop Employees Say They Have To Sell All Sorts Of Random Weird Junk Now
17.10.2022
Not everyone was happy with GameStop’s transition into a toy store, but there was at least some crossover between toys and gaming. Until now. New inventory just came in for GameStop employees, and some of the stock they’re getting aren’t even toys. Read more
IOSCO demands tighter scrutiny over the 'finfluencers'
14.10.2022
The International Organization of Securities Commissions proposed a set of new measures to address increasing risks in digital marketing
Ico Speaks: Top Crypto and NFT Marketing Agency in 2022
5.10.2022
PRESS RELEASE. It can be increasingly frustrating when someone has a worthwhile crypto and NFT project but cannot find a way to gain enough engagement. Many people fall into this category, believing they can handle promoting their crypto and NFT projects only to be swallowed by other projects....
Covalent CEO: There’s an ‘unresolved backlog’ of unfilled Web3 data roles
4.10.2022
The demand for on-chain analysts is set to further increase with Web3 data outgrowing Web2 data over the next 20-30 years, says Covalent's Ganesh Swami