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Metaverse could be worth $5 trillion by 2030: McKinsey report
16.6.2022
A new report from global consulting firm McKinsey found that the metaverse could be worth $5 trillion by 2030
Lawsuit Accuses Binance US of Selling Unregistered Securities, False Advertising Terra UST as ‘Safe’
13.6.2022
A class-action lawsuit against Binance US has been filed in California that alleges the exchange misled investors and sold unregistered securities to roughly 2,000 plaintiffs. The case was filed by the law firm Roche Freedman LLP, a company known for high-profile crypto lawsuits during the last...
Twitter's Head of Marketing Denies Claims by Yuga Labs Co-Founder About a Social Media Attack
13.6.2022
Justin Taylor, Head of Consumer Product Marketing at Twitter, has questioned claims by Yuga Labs co-founder Gordon Goner that the project's social media accounts encounter a possible attack that would involve an insider at Twitter....
Read More: Twitter's Head of Marketing Denies Claims by Yuga...
Supply chain thwacking: VeChain's $100M sponsorship deal with UFC
10.6.2022
The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide
A Newly Published Book Claims to Tell the ‘Real Story Behind Mysterious Bitcoin Creator’
5.6.2022
During the last 13 years, a great number of individuals have claimed to be the inventor of Bitcoin, but no single person has been able to prove this to the greater crypto community. At the end of August 2019, a marketing and public relations (PR) agency published a press release that featured a...
Chelsea Secures First Crypto Shirt Sponsor in USD 24M Deal
13.5.2022
Shortly after the UK seized the club from sanctioned Russian oligarch Roman Abramovich and a group of investors paid GBP 2.5bn (USD 3.1bn) for his shares, Chelsea FC is teaming up with digital asset investing platform WhaleFin under a shirt sponsorship deal for the next season.
The deal...
Mining Capital Coin CEO accused of $62M investment fraud scheme
9.5.2022
“Capuci operated a fraudulent investment scheme and did not use investors’ funds to mine new cryptocurrency, as promised, but instead diverted the funds to cryptocurrency wallets under his control,” the DOJ stated
Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team
5.5.2022
The soon to be former marketing director will instead focus on a personal consulting gig
Crypto Sports Sponsorship Moves into Fast Lane with OKX F1 Deal
3.5.2022
The crypto industry has stepped up another gear in its race to win the hearts, minds, and some money of sporting fans the world over. Following the news that Crypto.com will be one of the main sponsors of the World Cup in Qatar later this year, the crypto exchange OKX has announced that it...
Bitcoin and Ethereum Keep Failing Near Key Hurdles, ALGO Rallies on FIFA News
3.5.2022
Bitcoin price started a consolidation phase above the USD 38,000 level. BTC attempted an upside break, but it faced sellers near USD 39,200. It is currently (04:06 UTC) trading around USD 38,500 and remains at a risk of more downsides. BTC is almost unchanged in a day and down 5% in a week....
Red Kite Partnering with Evermoon to Lend IDO & Marketing Tools
2.5.2022
Red Kite recently announced a partnership with Evermoon, a feature-rich MOBA game using blockchain technology. The collaboration will see Red Kite promoting Evermoon’s marketing and IDO activities. Both ventures will join forces to develop and promote the project in the crypto market. As a P2E MOVA...
Liverpool FC Mull Bid to Ditch TradFi for Crypto Firm in Shirt Sponsorship Deal
26.4.2022
Liverpool FC has reportedly held talks with at least two crypto-related firms, thought to be a major international exchange player and a blockchain operator, over a deal that could see a crypto firm’s name on the front of its first team shirts from next year....
Read More: Liverpool FC Mull...
Floki Inu resumes controversial ad blitz in London
26.4.2022
The new campaign spanning buses and train stations across the city comes only a few weeks after regulators banned the previous ads from a marketing run Floki Inu conducted in 2021
Samsung Participates in Series A Round That Raised $25 Million for a Metaverse Startup
25.4.2022
A Korean metaverse startup, Doubleme, is said to have raised $25 million in a Series A round that saw the leading South Korean electronics manufacturer Samsung Electronics take part. Capital Raised to Fund Marketing Efforts The South Korean electronics and smartphone maker Samsung is reported...
Here is How Crypto Community Reacted to Binance's 'Oopsi' Swastika-Themed Failure
21.4.2022
On April 20, which also coincidentally marked the birthday of Adolf Hitler, Binance unveiled and shortly after took down its new Twitter emoji due to its resemblance to a swastika.
In now-deleted tweets, both the official Twitter account of Binance and the account of the company's CEO Changpeng...
Binance embarrassed after unveiling swastika-like emoji… on Hitler's birthday
21.4.2022
Binance made a public apology after releasing an emoji that looked like a swastika on Twitter
Guy Buys NFT For $2.9 Million, Asks for $48 Million, Is Offered $3600
14.4.2022
Sina Estavi is a “crypto entrepreneur”, who last year bought a digital token representing Twitter founder Jack Dorsey’s first ever tweet. He paid $2.9 million for it, and this month sought to make good on his “investment”, putting it up for auction with an expectation it could net him $48 million....
Messi Inks USD 20M Deal in Another Crypto Marketing Effort
30.3.2022
Argentine professional footballer Lionel Messi has signed a deal worth over USD 20m to promote digital fan token company Socios.com in another sports-crypto marketing effort.
As part of the deal, Messi will be involved in a promotion campaign for Socios in the 2022 FIFA World Cup, which...
Terra’s Founder Do Kwon ‘Looks Forward to Building With Bitcoin’ — Project Reportedly Acquires $125M in BTC
22.3.2022
Just recently, Terra founder Do Kwon hinted at purchasing $3 billion in bitcoin to bolster the protocol’s reserves and according to a number of reports and blockchain analysis, Terra purchased $125 million worth of bitcoin on March 21. The following day, bitcoin’s fiat value jumped...
Two Massive Charity Game Bundles Have Now Raised Over $12 Million For Ukraine
19.3.2022
Indie digital storefront Itch.io has raised over $6 million via its recently ended Bundle for Ukraine charity package. Meanwhile, Humble Bundle’s similarly large collection of games and comics has already raised over $6 million as well, with six days left before it ends. That’s a massive amount...