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BMW decides to incorporate blockchain technology for a loyalty program
30.12.2022
Of late, it has been observed that many prime manufacturing companies were beginning to lean towards the overall NFT arena. Now, it is the turn of the absolute top-of-the-line car manufacturing company based in Germany, BMW. The company has finally decided to go in for the incorporation...
BMW taps Coinweb and BNB chain for blockchain loyalty program
29.12.2022
BMW will integrate decentralized tech in two phases- first in its daily operations to eliminate complex paperwork, and the second phase would see the development of a customer loyalty program
Starbucks Unveils Web3 Loyalty Program, Inviting Customers on an 'Odyssey' of Rewards and Benefits
9.12.2022
Seattle-based major coffeehouse chain Starbucks is expanding its exposure to Web3 and non-fungible tokens (NFTs) with the launch of the beta version of Starbucks Odyssey, a new loyalty program made available to a small group of waitlist members comprising customers and employees in the US. ...
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Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
9.12.2022
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Blending the World’s Most Successful Loyalty Program With Web3
5.12.2022
The brains behind Starbucks Rewards, which now counts 60 million members worldwide, is back to design Starbucks Odyssey, a Web3 loyalty program. That's why Adam Brotman is one of CoinDesk’s Most Influential 2022
Near Foundation Joins Processed Foods Giant Grupo Nutresa to Unveil Web3 Loyalty Program in Latin America
30.11.2022
It is the first open source loyalty program using the NEAR protocol and aims to reach one million consumers throughout Latin America
Brazil-Based Neobank Nubank to Launch Own Cryptocurrency as Part of Loyalty Program
20.10.2022
Nubank, one of the largest digital banks in the world, has announced it will issue its own cryptocurrency during the first half of 2023. The currency, called Nucoin, will be issued on top of Ethereum with the help of Polygon, a second layer that allows users and developers to take advantage...
PlayStation Could Reward Big Spenders With Better Customer Support
29.9.2022
PlayStation Stars, a free-to-join rewards program Sony announced in July, is being gently rolled out to the whole world—it’s currently live in Asia, will reach the Americas on October 5, and Europe, Australia, and New Zealand will receive the service on October 13. Not as gently, PlayStation might...
Starbucks to Offer NFT-Based Loyalty Program Alongside Polygon
12.9.2022
Starbucks is to offer a non-fungible token (NFT)-based loyalty program with the blockchain technology provided by Polygon
Latam Giant Mercado Libre Launches Mercadocoin in Brazil
20.8.2022
Mercado Libre, a leading Latam-based e-tailer, has announced the launch of its own token, called “Mercadocoin,” for Brazilian customers. The token will be the main reward of a loyalty program on Mercado Libre’s platform and will be awarded to customers that purchase certain...
Starbucks teases Web3 rewards program to attract new customers
4.8.2022
“This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,” said interim CEO Howard Schultz
Canadian taco franchise uses NFTs for customer loyalty program
3.8.2022
A Canadian restaurant franchise is putting their customer loyalty program on the blockchain through a new Tenacious Tacos NFT collection
Landry’s Restaurant Group to introduce Bitcoin loyalty program
10.11.2021
Landry’s Select Club members will be able to earn Bitcoin-centric rewards points at 500 restaurant locations around the United States
ICE Snaps Up Loyalty Program Provider Bridge2 to Boost Bakkt’s Consumer Play
5.2.2020
Intercontinental Exchange, Bakkt's parent firm, has acquired loyalty services provider Bridge2 Solutions to boost Bakkt's efforts to build a consumer-focused crypto payments app
Rakuten Customers Can Use Their Loyalty Program Points to Buy Crypto
24.12.2019
Japanese retail giant Rakuten now lets its customers convert Rakuten Group’s loyalty points to major cryptocurrencies like Bitcoin
BitFlyer and Tpoint Japan Team Up to Offer Bitcoin Loyalty Program
20.8.2019
Residents of Japan can now buy Bitcoin with loyalty points