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The Astar Foundation to host a Web3 hackathon under Toyota’s sponsorship
2.2.2023
It happens to be HAKUHODO KEYS3, which happens to be a firm that has been co-founded by Astar, along with HAKUHODO itself, and will be organizing a Web3 hackathon for the very first time. This grand event is going to be sponsored by Toyota Motor Corporation. HAKUHODO, on its own terms, happens...
Formula 1 Racing Team Secures $100 Million Sponsorship from Crypto Casino – Is The Bear Market Over?
27.1.2023
The crypto gambling platform based in Australia, Stake.com, has entered a partnership worth $100 million with the Alfa Romeo Racing team, indicating a comeback in crypto-related sponsorships.
This event marks one of the first and biggest sponsorship programs following the catastrophic collapse...
Cryptocurrency Exchange to Sponsor Ukraine’s National Soccer Team
14.1.2023
Ukraine’s national soccer team has secured a sponsorship deal with a player from the industry that wants to engage fans and promote adoption of cryptocurrencies. As part of the agreement, an EU-based coin trading platform will be the team’s crypto partner for the next three years. Whitebit Exchange...
Bankruptcy Court Terminates FTX Naming-Rights Agreement for Miami Heat Arena
13.1.2023
A federal bankruptcy court in the U.S. has ended the FTX naming-rights agreement for Miami Heat’s basketball stadium. The sports venue was branded FTX Arena as part of a multi-year, multi-million dollar sponsorship deal between the now-bankrupt crypto exchange and Miami-Dade County in 2021....
Crypto Exchange Upbit Logo to Appear on Italian Soccer Club Napoli’s Jerseys
5.1.2023
Shirts worn by the players of the Italian soccer team Napoli will display the logo of cryptocurrency exchange Upbit. The arrangement is part of a sponsorship deal with Dunamu, the company that operates the coin trading platform, which is one of the largest in South Korea. Italian Serie A Leader...
Riot Games Trying To Get Out Of Terrible Crypto Sponsorship Deal
19.12.2022
Back in August 2021, Riot Games—the developers of League of Legends—signed a sponsorship deal worth tens of millions of dollars with cryptocurrency exchange FTX. You know, the exchange that is now bankrupt, with its founder arrested and facing serious fraud and money laundering charges.Read more
Australian Open Adds NounsDAO Sponsorship Ahead of Second Web3 Activation
16.12.2022
The famed tennis tournament is teaming up with NounsDAO, OnCyber and Vayner Sports Pass ahead of its second Art Ball NFT release
Crypto Trading Firm Amber Group Ditches $25M Chelsea Sponsorship Deal Amid Layoffs: Report
9.12.2022
Hong Kong-based cryptocurrency trading firm Amber Group is terminating a $25 million sponsorship deal with football club Chelsea FC, according to a Bloomberg report
Report: FTX Execs Offered Taylor Swift $100M to Endorse the Exchange, Source Says Singer Never Considered the Deal
7.12.2022
According to a report, the American singer-songwriter Taylor Swift was allegedly courted by FTX to promote the exchange. Sources say the deal was worth more than $100 million and it was reportedly pushed by the FTX executive Claire Watanabe. Award-Winning Singer Taylor Swift Was Allegedly Courted...
Taylor Swift had a $100M FTX sponsorship deal fall apart prior to its bankruptcy: Report
7.12.2022
Celebrities in sports and entertainment including comedian Larry David, tennis star Naomi Osaka, NFL quarterback Tom Brady, and NBA point guard Stephen Curry promoted FTX
Argentina’s fan token sinks 31% after World Cup loss against Saudi Arabia
23.11.2022
The price of soccer fan tokens, designed for fan engagement, is seemingly impacted by the on-field performance of teams
Major Esports Team TSM Drops Record-Breaking $210M Sponsorship Deal with FTX
17.11.2022
Professional esports organization TSM has suspended its partnership with FTX and dropped ‘FTX’ from its name. And it's far from being the only company to end a business deal with the collapsed crypto exchange.
Per the TSM announcement, the FTX branding will be removed from player jerseys, as well...
Esports team TSM suspends $210M sponsorship deal with FTX
17.11.2022
TSM confirmed that it remains “strong, profitable and stable” despite its decision to suspend the sponsorship with FTX
From Mercedes F1 to Miami Heat, Sports Teams Suspend FTX Sponsorships
13.11.2022
A string of organizations competing in various sports are pulling out of sponsorship deals with beleaguered cryptocurrency exchange FTX. The coin trading platform had pledged millions of dollars to building up brand recognition among sports fans before it went bankrupt. FTX Sign Being Dismantled...
Here’s How Much FTX Owes Miami After Arena Sponsorship Cancellation
12.11.2022
The contract between FTX and Miami-Dade County says FTX must pay the County three years of fees in the event of default
Formula One Team Haas F1 to Mint Branded NFTs With Opensea
4.11.2022
U.S.-licensed Formula One constructor Haas F1 Team has announced a collaboration with non-fungible token (NFT) marketplace Opensea. As part of the agreement, a collection of NFTs will be produced for Haas while Opensea’s logo will appear on its cars. Opensea to Help American Formula One Team Launch...
Blockchain Startup Chain Inks Web3 Sponsorship Deal With Miami Heat
31.10.2022
Chain recently signed a similar partnership with the New England Patriots
Uniswap Foundation to Distribute $1.8 Million in Grants to 14 Recipients
22.9.2022
The Uniswap Foundation (UF), the group behind the decentralized exchange (dex) Uniswap, announced the first wave of foundation grants on Wednesday as it plans to distribute $1.8 million total, awarded across 14 grants. The UF announcement details that a touch more than $800K will be awarded...
Sports sponsorship is helping legitimize crypto in Australia — Coinjar exec
19.9.2022
Luke Ryan of CoinJar says sporting partnerships “helps shift the image of crypto away from the idea that it’s only there as speculative mania.”
BC.GAME Announces Its Sponsorship Agreement With the Argentine Football Association
8.9.2022
The Argentine Football Association and BC.GAME, the crypto casino platform that won the award for the best crypto casino of 2022, has reached a global sponsorship agreement. The Argentine team will have the support of BC.GAME during the coming months and during the World Cup matches in Qatar. This...