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Video Game Studio Goes Through Expensive Rebrand, Is Then Immediately Shut Down
1.11.2022
Embracer Group is hitting both gamers and its developers with a one-two punch today with the announcement that it is shutting down Onoma. Read more
It's Nice When A Studio Can Rebrand Into Something Prettier
11.10.2022
From 2011 to 2022, there was a video game developer in Canada known as Square Enix Montreal. A sub-division of a massive international games publisher, they had a logo that looked like a spaceship from an Atari game and a name about as unimaginative as it comes.Read more
Meta Launches Meta Pay, a Metaverse Dedicated Digital Wallet
27.6.2022
Meta, the metaverse-based platform, has announced the launch of a new wallet directed to support value interaction in the metaverse. Meta Pay, a rebrand of the former Facebook Pay service, will keep fulfilling the same functions that Facebook Pay did in the past, but will be developed as...
Gaming Firm Admix Reaches $300M Valuation Following Merger, Rebrand
20.6.2022
Gaming company Admix has teamed up with the metaverse's biggest building company, LandVault, to recruit major brands to the metaverse
For the crypto industry, supporting sanctions is an opportunity to rebrand
8.5.2022
Failure to align with the wider financial services industry by enforcing sanctions against Russia will come at a high cost for the crypto sector
Cryptovoxels Is Rebranding to Voxels
3.5.2022
PRESS RELEASE. Cryptovoxels, one of the most significant players in the metaverse space, is rebranding to Voxels. The rebrand will happen on May 3rd at 8pm EDT (May 4th at noon New Zealand time). One of Web 3’s most popular communities, Cryptovoxels is a metaverse on the Ethereum blockchain...
Gnosis (GNO) continues uptrend after vCOW airdrop and rebrand to CoW Protocol
14.2.2022
Momentum for GNO builds as Gnosis rebrands to the Coincidence of Wants (CoW) Protocol and launches an airdrop for GNO stakers and validators
Eth2 is no more after Ethereum Foundation ditches name in rebrand
26.1.2022
“By removing Eth2 terminology, we save all future users from navigating this confusing mental model,” the Ethereum Foundation stated
IoTeX ‘MachineFi’ rebrand backs 200%+ rally to a new all-time high
16.11.2021
IOTX price hits a new all-time high after the project shifts its focus to “MachineFi”, NFTs and decentralized finance
SEC Charges 3 Individuals for Alleged Long Blockchain Insider Trading Scheme
12.7.2021
The U.S. SEC charged three individuals that allegedly conducted insider trading related to the Long Blockchain company back in 2017. One of the individuals allegedly traded stocks ahead of the name change that gave the company a price boost. The other two individuals were tipped and took advantage...
FTX Becomes MLB’s Official Cryptocurrency Exchange Brand in Long Term Deal
23.6.2021
Following the naming rights deal for the NBA’s Miami Heat arena and the partnership with the esports giant TSM, FTX Trading Limited revealed a long term partnership with the professional baseball organization Major League Baseball (MLB). FTX Partners With Major League Baseball FTX Trading...
FTX Lands Naming Deal With Esports Giant TSM for $210 Million
5.6.2021
On Friday, FTX Exchange announced signing a naming rights deal with U.S. professional esports organization TSM for $210 million. The cryptocurrency exchange’s multi-year partnership arrangement will allow the crypto firm to rename the company to “TSM FTX.” Esports Firm TSM Will...
1inch announces rebrand to ‘1inch Network,’ laying groundwork for expansion
8.4.2021
Multiple teams, protocols and chains mean 1inch is growing fast
With rebrand on the horizon, Sushiswap receives “Sushi.com” domain name gift
19.2.2021
The team "can't believe" they've claimed the hot digital property, and say that the gift came at an opportune time
Mainframe-rebrand HiFi launches fixed-rate lending protocol
17.2.2021
The new entrant into DeFi lending hopes to stand out with unique collateral types and features
Former South Korean Social Media Giant to Relaunch Its Business by Creating a New Ethereum-Based Token
5.2.2021
A social media giant that significantly impacted South Korea’s internet influence in the early 2000s is set to take a second breath. The company plans to regain its popularity by launching a new cryptocurrency. New Ownership Reportedly Got Over $7 Million From Investors to Rebrand Cyworld...
Algorithmic asset experiments continue to entice traders & developers
17.1.2021
On the frontiers of algorithmic assets, trading isn’t the only activity that will raise your heartrate
New name, old problems? Libra’s rebrand to Diem still faces challenges
31.12.2020
The Diem Association’s rebrand from Libra was supposed to herald a new day for the project, but a touted 2021 launch may not go as planned
Facebook’s Libra Rebrand Hits Another Name-Change Snag as UK Diem Lawyers up
8.12.2020
Facebook’s latest efforts to rebrand its Libra stablecoin project, recently renamed Diem, appear to have hit the rocks – again – with a British fintech firm of the same name preparing legal action.
The Libra Association, the project’s governing body, recently stated that it was renaming itself...
Carpe 'Diem': Lawsuit threatened over Facebook’s Libra rebrand plan
8.12.2020
Facebook’s plan to rebrand its stablecoin project from Libra to Diem has been met with legal threats from a small European start-up of the same name