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Our Favorite Cosplay From Anime Expo 2022
27.7.2022
Anime Expo 2022, held earlier this month in Los Angeles, bills itself as “the largest celebration of Japanese pop culture in North America”. Just before the pandemic it was attracting over 100,000 people to the LACC, and while numbers were well down on that for this year’s show, for attendees...
Make The Pastel Gaming Room Of Your Dreams With These Tips From Kawaii Pros
25.7.2022
Crack open the door to self-described “kawaii tech creator” Celeste Fleurs’ room, and you’ll suddenly feel as if you’ve been living your life as a strawberry in some Fruity Pebbles cereal. Like countless other gamers online, Fleurs is an expert of “pastel gaming”—a term borne from Japanese kawaii...
Stray’s Secret Weapon: A PR Campaign Unlike Any Other In Gaming
25.7.2022
My method for gauging a game’s popularity doesn’t hinge on parsing sales figures from NPD or concurrent player lists from SteamDB. Nope, my tell is pass-fail: whether or not my mom has texted me about it. Over the past week or so, my mother has asked me more about “the cat game” than any other game...