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New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture
1.2.2022
Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable...
Naruto Gets Yet Another Sneaker Collab
11.1.2022
What do you think about when you think about Naruto? Ramen? Maybe! But surely at the top of the list is the way Naruto and his pals run. Cue the inevitable running shoe collaboration. Again. The way that Naruto characters run, leaning forward their arms at their outstretched behind them, is known...
Adidas Originals NFT Compilation Enters Top 50 Collections by Volume, Close to $60M in Sales in 18 Days
4.1.2022
Less than 20 days ago, the German multinational sneaker and sportswear corporation Adidas launched the company’s Adidas Originals non-fungible token (NFT) collection and since then the NFT compilation has surged into the top 50 NFT collections in terms of sales. Adidas NFT Collection Sees...
Sneaker Giant Adidas Says the Metaverse Is ‘Exciting,’ Reveals Partnership With Coinbase
28.11.2021
The German multinational shoe and sportswear corporation Adidas recently announced the company has partnered with the cryptocurrency exchange Coinbase. Two days prior, The Sandbox tweeted about the popular shoe company and showed a video clip of Adidas real estate in the Sandbox metaverse....
Nike's New League Of Legends Sneakers Are Fantastic
10.11.2021
Our up-and-down year of video games x sneaker releases continues, with the latest collaboration being between Nike and the League of Legends Pro League.Read more
‘We want to be the brand of the metaverse,’ says RTKFT’s Chris Le
4.10.2021
Cointelegraph spoke to Chris Le, the co-founder of NFT sneaker brand RTFKT Studios for an exclusive insight into the project’s vision and ambitions
Nike's "Star Wars" Sneakers Look Fantastic
19.7.2021
There’s a thing that Nike does sometimes where, despite lacking the official license to make a branded shoe, they just pick a very obvious colour scheme, let fans give them a nickname and run with it anyway. It’s worked on everything from Doraemon to Gundam, and next month it’s taking on Star...
Xbox x Nike's Space Jam Collab Has A Very Cool Controller (But Also Sneakers)
2.7.2021
While Xbox’s upcoming sneaker collaboration with Adidas looks like shit, Microsoft have also worked with Nike to release something else, something a bit bigger that goes beyond sneakers to also include some rather nice video game hardware as well.Read more
Super Cub Anime Is A Love Letter To Adolescent Freedom
31.5.2021
Teenagers in many countries look forward to the day they get the freedom of their driver’s license, letting them explore their increasingly widening world. In rural and suburban Japan, where trains and busses may not be reliable or common, this freedom is given form in a moped, scooter,...
Anime Super Cub Breaks The Law, Yes, But Is Fiction
26.5.2021
In a recent episode of Super Cub, the anime about schoolgirls and the Honda motorcycle, two characters are shown riding on the same motorcycle. That is illegal in Japan.Read more
Even Video Game Sneakers Are Getting Delayed
19.5.2021
We’re so used to video game delays that we now come to expect them, doubly so during a global pandemic, but in 2021 even video game sneakers are throwing their release dates out the window.Read more
Please Enjoy These Custom Yoshi Sneakers
4.2.2021
For this pair of custom sneakers, which he stitched up using his own leather, Kenneth Cole decided on two things. First, he was going to make a pair of Dunks, and second, he was going to make them Yoshi Dunks.Read more
Rare Sneaker App Switches From Ethereum to Hedera to Skip Blockchain Fees
3.2.2021
At $80 for minting an NFT on Ethereum versus $1 on Hedera, it was a matter of cost, said SUKU
NBA-China Scandal Crashes Nike Sneaker-Backed Crypto Token Price
16.10.2019
The NBA-China fallout has sparked a 30%+ crash in the price of certain collectible sneaker-backed crypto tokens