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Crypto Trading Firm Amber Group Ditches $25M Chelsea Sponsorship Deal Amid Layoffs: Report
9.12.2022
Hong Kong-based cryptocurrency trading firm Amber Group is terminating a $25 million sponsorship deal with football club Chelsea FC, according to a Bloomberg report
Taylor Swift had a $100M FTX sponsorship deal fall apart prior to its bankruptcy: Report
7.12.2022
Celebrities in sports and entertainment including comedian Larry David, tennis star Naomi Osaka, NFL quarterback Tom Brady, and NBA point guard Stephen Curry promoted FTX
Major Esports Team TSM Drops Record-Breaking $210M Sponsorship Deal with FTX
17.11.2022
Professional esports organization TSM has suspended its partnership with FTX and dropped ‘FTX’ from its name. And it's far from being the only company to end a business deal with the collapsed crypto exchange.
Per the TSM announcement, the FTX branding will be removed from player jerseys, as well...
Esports team TSM suspends $210M sponsorship deal with FTX
17.11.2022
TSM confirmed that it remains “strong, profitable and stable” despite its decision to suspend the sponsorship with FTX
From Mercedes F1 to Miami Heat, Sports Teams Suspend FTX Sponsorships
13.11.2022
A string of organizations competing in various sports are pulling out of sponsorship deals with beleaguered cryptocurrency exchange FTX. The coin trading platform had pledged millions of dollars to building up brand recognition among sports fans before it went bankrupt. FTX Sign Being Dismantled...
Blockchain Startup Chain Inks Web3 Sponsorship Deal With Miami Heat
31.10.2022
Chain recently signed a similar partnership with the New England Patriots
Crypto.com backs out of $495M sponsorship deal with UEFA Champions League: Report
1.9.2022
The crypto exchange reportedly stepped in as a potential sponsor after the Champions League dropped Russian state-owned energy firm Gazprom
Crypto.com Pulls Plug on $495M Champions League Sponsorship Deal: Report
1.9.2022
The cryptocurrency exchange has backed out of a five-year sponsorship deal worth $495 million with the UEFA Champions League, according to SportsBusiness
Football Heavyweight Inter Sweating Over Crypto Firm’s ‘Non-Payment’ of Sponsorship Deal
1.8.2022
The Milan-based Italian footballing giant Internazionale is facing a rocky start to its relationship with crypto – amid reports that DigitalBits, a company that agreed to a USD 87m sponsorship deal with Inter this year – has defaulted on a sponsorship payment....
Read More: Football Heavyweight...
Ukrainian Crypto Exchange Reportedly Close to FC Barcelona Sleeve Sponsorship Deal
13.6.2022
Ukraine’s WhiteBIT crypto exchange could become the first firm in the blockchain technology space to have its name featured on an FC Barcelona shirt – with a sleeve sponsorship deal reportedly on the verge of completion....
Read More: Ukrainian Crypto Exchange Reportedly Close to FC Barcelona...
Supply chain thwacking: VeChain's $100M sponsorship deal with UFC
10.6.2022
The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide
Liverpool FC Mull Bid to Ditch TradFi for Crypto Firm in Shirt Sponsorship Deal
26.4.2022
Liverpool FC has reportedly held talks with at least two crypto-related firms, thought to be a major international exchange player and a blockchain operator, over a deal that could see a crypto firm’s name on the front of its first team shirts from next year....
Read More: Liverpool FC Mull...
Blockchain.com Inks Sponsorship Deal With the NFL’s Dallas Cowboys
14.4.2022
On Wednesday, the firm Blockchain.com announced it inked a deal with the NFL’s Dallas Cowboys as the team’s “exclusive digital asset partner.” The deal will bring Blockchain.com a great deal of exposure in terms of television, signage, and radio and the digital currency...
FC Barcelona ‘Rejected’ USD 79.4M Sponsorship Deal from Crypto Firm over ‘Ethical’ Worries
23.2.2022
The President and managing board of the footballing giant FC Barcelona reportedly turned down a bumper USD 79.4 million deal with an unnamed crypto exchange company that wanted to become its shirt sponsor from next season – with the board worried that crypto is an “unethical” sector....
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Swyftx signs major sponsorship deal with Aussie National Rugby League
17.2.2022
Speaking on the partnership with the NRL, Swyftx CEO Ryan Parsons said that the “mass appeal of sport means it’s a hugely important way for exchanges to announce themselves.”
Binance Becomes Official Sponsor of the TotalEnergies Africa Cup of Nations (AFCON 2021)
11.1.2022
Binance is thrilled to announce that it is an official sponsor of the 2021 TotalEnergies Africa Cup of Nations (AFCON) tournament, taking place from January 9 till February 6, 2022 in Cameroon. What To Expect This sponsorship deal will make Binance the exclusive cryptocurrency and blockchain...
Binance and FTX Competing for Landmark Barcelona Shirt Sponsorship Deal – Report
17.12.2021
Two major crypto exchanges – Binance and FTX – are preparing to go head-to-head in a battle to become the main shirt sponsor of the football giant FC Barcelona, a new report has claimed.
The existing ties between the cash-strapped club and crypto are already substantial. The Catalan club’s...
Houston Rockets Partner With Bitcoin Company NYDIG in Sponsorship Deal
18.11.2021
NBA basketball team the Houston Rockets has partnered with NYDIG, a leading bitcoin solutions provider, to be the team’s official bitcoin services partner. The deal will provide the team with cryptocurrency-related opportunities and give NYDIG exclusive exposure in the team’s social...
PSV Eindhoven soccer club to accept new sponsorship deal in Bitcoin
18.8.2021
Anycoin Direct is now an official partner of PSV for the next two seasons, helping grow awareness of crypto across Europe
Soccer Giant AC Milan Seals Sponsorship Deal With Crypto Exchange Bitmex
12.8.2021
Italian soccer club AC Milan and Bitmex have reached a long-term partnership agreement that will put the logo of the cryptocurrency exchange on Milan’s jerseys. As part of the sponsorship deal, Bitmex will become Milan’s ‘official sleeve’ and ‘crypto trading’...