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Nalezeno "Marketing": 483

VanEck Fined by SEC for ETF Marketing Blunder


VanEck has been fined $1.75 million by the Securities and Exchange Commission (SEC) after failure to disclose a social media influencer’s role in the launch of an exchange-traded fund (ETF). In March 2021, Van Eck launched a “Social Sentiment ETF” trading under the ticker “BUZZ.” The ETF tracks...

The Glenlivet Distillery Utilizes NFTs and AI to Market $43,000 Whisky


Scotland-based distillery The Glenlivet is using NFTs and AI in its marketing strategy to sell whiskey from a 50-year-old collection. The Glenlivet announced on Monday it was planning to auction off the bottles, which have been maturing at its Speyside distillery in Scotland since 1974. Discover...

Are Airdrops Effective Marketing?


Everyone likes getting something for nothing, but distributing tokens is only worthwhile if it also attracts longterm builders and users rather than just momentary buzz

Tony De Gouveia’s Journey From Retail Mogul to Network Marketing Pioneer


Tony De Gouveia started his professional career over 30 years ago, working in his family’s retail business. After taking over operations at 22, he dedicated the next two decades to growing the company into a thriving enterprise. However, after pursuing this passion for so long, Tony began...

MailerLite Confirms Breach: $3.3M Lost in Crypto Phishing Attacks


MailerLite has confirmed reports of the hackers gaining access to customers’ accounts that led to a calculated crypto phishing exploit targeted at popular web3 firms. On Jan 23, the email marketing company released a detailed explanation of the events leading up to the hack and subsequent...

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