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Kraken Exec Questions Efficacy of Crypto Ads at Super Bowl Despite Global Reach
12.2.2024
Kraken’s Chief Marketing Officer, Mayur Gupta, believes the Super Bowl is no longer an effective avenue for crypto marketing. Speaking before Sunday’s US National Football League championship final, he told FOX Business that Kraken did not buy advertising space in the event because...
Bitcoin Price Prediction: BTC Stays Bullish Near $48,500; More Buying Ahead?
12.2.2024
Bitcoin maintains a bullish trajectory, trading near $48,500 on Monday, underscoring a positive outlook for Bitcoin price predictions. Amidst evolving market strategies, Kraken’s executive decision to bypass Super Bowl LVIII advertising highlights a shift from broad, hype-driven exposure to...
VanEck and BlackRock Advertises Spot Bitcoin ETFs on Google Following Policy Update – Injective (INJ) and InQubeta (QUBE) Capture Investor Interest
4.2.2024
Investing in BTC ETFs is about to become the new norm. In a move that sent ripples of excitement across the crypto scene, Google updated its policy to allow Bitcoin and crypto trust products to be advertised. Jumping on this trend are BlackRock and VanEck, now advertising their spot Bitcoin ETFs...
Googles Updates Advertising Policy for Crypto, Allows ETF Ads
30.1.2024
Google has finally executed an advertising policy update announced in December, allowing some cryptocurrency finance products, like the recently approved bitcoin ETFs, to include sponsored links on its platforms. Consequently, some bitcoin ETF issuers, like Vaneck and Blackrock, are already posting...
VanEck Launches Pro-Crypto Ad Campaign; Arbitrum and Borroe Finance Anticipate Significant Gains
11.1.2024
VanEck, a renowned asset management firm, has stirred the crypto market with its latest move – launching a pro-crypto advertisement titled “Born to Bitcoin.” This strategic decision comes amidst their pending application for a spot Bitcoin exchange-traded fund with the U.S. Securities...
FDIC’s Sign and Ad Rules Update May Impact Crypto Industry – Here’s How
21.12.2023
Source: AdobeStock / JHVEPhoto The Federal Deposit Insurance Corporation (FDIC) has recently implemented a new rule governing the use of its official signs and advertising, potentially influencing public perception of certain crypto firms. The FDIC announced on December 20 that its board...
Better Market CEO Points to Crypto Market Abuses as Reasons for FDIC Rule Amendment
21.12.2023
Source: Pixabay / tombark Better Market CEO lambasts frequent market abuses and false advertising strategies of digital asset firms as a major reason for the Federal Deposit Insurance Corporation’s (FDIC) rule change to protect investors. In a Dec 20 press release, the CEO reacted to the official...
Google Ad Change Policy Specifically Targets Cryptocurrency Coin Trusts – Here’s the Latest
11.12.2023
Source: Pixabay Silicon Valley tech giant Google is updating its crypto ad policy to improve its advertising standards, effective January 29, 2024. The revision, specifically, targets Cryptocurrency Coin Trusts – a financial product allowing investors to trade in trusts holding large cryptocurrency...
Spotify Wrapped Has Us Minmaxing Music Like A Game
30.11.2023
It’s that time of year again. Today, November 29, Spotify users all over are sharing their year-end “Wrapped” recaps, which try to sum up your past year of musical taste by giving stats and rankings on your most-listened-to artists and songs, alongside a sleek graphic to share on all your socials....
Cristiano Ronaldo, MLB, and Mercedes F1 Hit with Litigation Relating to Binance, FTX
28.11.2023
Four recent class action lawsuits were filed against high-profile organizations and individuals for promoting the crypto exchanges, according to court documents filed in Miami on Monday. Cristiano Ronaldo, Major League Baseball, F1, and Mercedes-Benz and global advertising agency, Dentsu, are among...
Verasity Announces the Launch of VeraAds
23.11.2023
PRESS RELEASE. London, November 23rd 2023 – Verasity, a leading advertising ecosystem built on open-ledger principles and creators of internationally patented Proof of View technology for preventing ad fraud, today announces the launch of VeraAds. A new service from Verasity, VeraAds...
Spanish Regulators Crack Down on Crypto Ad Violations, Hint at Probing X
13.11.2023
Source: Pixabay Spain’s securities market regulatory body said it had begun investigating its inaugural case pertaining to a potential violation of regulations governing large-scale advertising campaigns for crypto assets. The National Securities Market Commission (CNMV) announced on Wednesday last...
Spanish Watchdog Initiates Sanctions Against Miolos for Violating Crypto Ad Rules
9.11.2023
Source: Pixabay The National Securities Market Commission (CNMV) of Spain has opened its first crypto infringement case against local technology provider Miolos. CNMV, the Spanish securities markets regulatory body, released an agreement on Wednesday, announcing “sanctions proceedings” against...
US Supreme Court to Decide Whether Coinbase Can Force Users to Settle Disputes Through Arbitration
7.11.2023
The U.S. Supreme Court has agreed to take up the Coinbase case concerning whether the crypto exchange can force users to settle disputes through private arbitration, rather than in court. The case stems from a dogecoin (DOGE) sweepstakes in which users accused Coinbase of false advertising....
5 Strategies for Acquiring Users On-Chain
6.11.2023
From airdrops to advertising, CoinList's Alex Topchishvili examines the effective ways crypto projects entice crypto traders to become longterm customers
UK Regulator Publishes Guidance for Crypto Marketing Regime
2.11.2023
The Financial Conduct Authority’s new ad regime took effect in October
Russian telecoms giant MTS announces ads service targeting Telegram users
17.10.2023
Telegram denies that it has entered any advertising-related agreements with Russian companies
Binance Announces UK Domain Compliant With New Crypto Promotion Rules
7.10.2023
Crypto trading giant Binance has launched a new domain for U.K. customers under Britain’s updated regulations for financial promotions. The exchange will offer retail users in the country only those products and services that comply with the latest rules for crypto marketing. Binance Marketing...
Crypto Exchange Bybit 'Exploring All Options' to Stay in UK: CEO
14.9.2023
Companies like Luno and PayPal have halted certain crypto operations in the country in response to regulations set to take effect next month
Google Chrome launches built-in user tracking for advertisers
11.9.2023
Chrome’s Privacy Sandbox tracks users’ behavior within the browser instead of relying on third-party cookies