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Near Protocol Hack: Marketing Gimmick for Upcoming Hackathon
5.9.2024
The Near Protocol X account hack has turned out to be a marketing gimmick by its team for…
Perplexity AI’s ad integration plan draws shock, mockery: ‘This company is toast’
23.8.2024
The company reportedly intends to charge a much higher than average premium for ad space in its AI-powered search engine
Perplexity AI’s ad integration plan draws shock, mockery: ‘This company is toast’
23.8.2024
The company reportedly intends to charge a much higher-than-average premium for ad space in its AI-powered search engine
Perplexity AI’s ad integration plan draws shock, mockery: ‘This company is toast’
23.8.2024
The company reportedly intends to charge a much higher-than-average premium for ad space in its AI-powered search engine
Online Gaming Veteran: Top Tech, Strong Marketing Key to Web3 Growth and Adoption
10.8.2024
While the biggest blockchain bridge hacks have centered on private key mismanagement, according to Joshua Tobkin, CEO of Supra, smart contract errors and cryptography implementation issues also contribute to cybercriminals’ success. Tobkin said while bridges are poised to play...
Smutný marketing. Dejte nám šanci, prosí hráče tvůrci remaku Silent Hill 2
8.8.2024
Remake kultovního hororu Silent Hill 2 je prakticky za dveřmi, fanouškovská komunita je však k němu více než skeptická. Vývojáři z polského studia Bloober vědí, že se schyluje k průšvihu a doufají, že jim hráči dají alespoň šanci
Wen Lambo? Lamborghini answers with new Animoca Web3 partnership
8.8.2024
Increasingly more industries are adopting blockchain technology to grow their brand awareness, including luxury car makers
Wen Lambo? Lamborghini answers with new Animoca Web3 partnership
8.8.2024
Increasingly more industries are adopting blockchain technology to grow their brand awareness, including luxury car makers
Star Wars Outlaws doprovodí nejdražší marketingová kampaň v historii Ubisoftu
23.7.2024
Ředitel Ubisoftu Yves Guillemot se nechal slyšet, že od chystané akční hry Star Wars Outlaws očekává obří zisky. Nic ovšem nechce nechat náhodě a tak ji podpoří intenzivní reklamní kampaní, nejdražší ve více než třicetileté historii firmy
Web3 Marketing Strategist Says It’s a ‘Mistake’ to Frame Blockchain and AI as Competing Technologies
14.7.2024
According to Catherine Daly, the marketing head at Space and Time, framing artificial intelligence (AI) and blockchain as competing industries would be a mistake. Instead, Daly believes “there’s a lot of room for each to accelerate the other.” To illustrate this point,...
Polkadot’s $87M H1 spend: Scrutiny on marketing costs
2.7.2024
Polkadot’s decentralized web project has been in the spotlight for its aim to unite various forms of blockchains, such as private and consortium chains, public and permissionless networks, and other innovative types. Overall, the project received significant attention during the first half...
Hamster Kombat creators: marketing geniuses or modern satirists?
29.6.2024
Hamster Kombat has 200 million players clicking their screens. But the game raises intriguing questions about play-to-earn gaming, growth hacking and universal basic income
How to growth hack Web3 marketing like an OG
21.6.2024
The secrets of effective storytelling in the evolving Web3 and crypto space are unlocked as Amanda Cassatt shares her insights and strategies working with some of the top marketing teams in Web3
Missed the Floki Surge? Floki Price Soars 40% as This AI Meme Coin Gains Traction
28.5.2024
Popular meme coin Floki ($FLOKI) has soared 40% in 7 days and 15% overnight on news that the team behind it is introducing a new Telegram-based trading bot into the Floki ecosystem. According to a Twitter announcement, the bot launched yesterday evening as a closed beta test. The marketing bumf...
Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice
24.5.2024
Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?
23.5.2024
Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
23.5.2024
We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large rewards to engaged communities, says Filip Wielanier, co-founder of Cookie3, a Web3 marketing platform
No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage
23.5.2024
Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
23.5.2024
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding executives
Without Wallet Awareness, We’re Just Building Another Web2
23.5.2024
To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin