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Bankruptcy Court Terminates FTX Naming-Rights Agreement for Miami Heat Arena

13.1.2023
A federal bankruptcy court in the U.S. has ended the FTX naming-rights agreement for Miami Heat’s basketball stadium. The sports venue was branded FTX Arena as part of a multi-year, multi-million dollar sponsorship deal between the now-bankrupt crypto exchange and Miami-Dade County in 2021....

I Played 8 Mobile Games With Awful Ads To See WTF Is Going On

11.1.2023
All of us have seen our fair share of hilarious, disturbing, and surreal advertisements for mobile games. It seems almost impossible to avoid them while you’re watching gaming videos on TikTok or scrolling through your Twitter feed.Read more

In the Volatile World Of VTubers, Companies Crash And Burn

10.11.2022
Elves, robots, zombies and pirates. Many of today’s internet stars aren’t even human, but outlandish characters that wouldn’t look out of place in a popular anime or manga. Such is the world of virtual YouTubers or “VTubers,” who have gone from a niche technology experiment to a full-blown cultural...

Google Hints Crypto Bear Market is Negatively Affecting Ad Revenue

27.10.2022
Google saw advertiser pullback in financial services, including the cryptocurrency subcategory, according to the latest earnings call from Google’s parent company, Alphabet. Alphabet’s revenue from Google advertising dropped in the third quarter of this year, said Philipp Schindler, SVP and CBO...

Google Admits Crypto Winter Is Hurting Ad Business

27.10.2022
The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen only once in almost a decade, the tech company revealed this week. With Fewer Crypto Ads, Google Registers...

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