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Dubai Regulator Announces Virtual Assets Marketing and Advertising Guidelines
29.8.2022
The Dubai virtual assets regulator, the Virtual Asset Regulatory Authority (VARA), has unveiled digital assets marketing and promotion guidelines that are applicable to any entity using Dubai-based media sites and publishing channels. The guidelines will “ensure factual accuracy, explicitly...
Brazil’s Senate Seeking to Hire Crypto and Blockchain Experts to Advise It on Policy
25.8.2022
The Brazilian Senate wants to recruit experts with advanced knowledge of cryptoassets and blockchain technology – likely in a bid to help it better form legislation for the nation’s fledgeling crypto industry....
Read More: Brazil’s Senate Seeking to Hire Crypto and Blockchain Experts to Advise...
Blockchain.com Inks Multi-Year Deal With Dallas Cowboys Star Quarterback Dak Prescott
24.8.2022
The crypto firm Blockchain․com announced on Tuesday that the company has inked a multi-year partnership deal with the Dallas Cowboys quarterback Dak Prescott. Blockchain.com says the Cowboys quarterback will appear on TV, radio, and social media in order to bring his “personal brand...
Spending on US Crypto TV Ads Shrunk From USD 85M to USD 36K in 5 Months - Report
18.8.2022
With leading crypto exchanges looking for ways to trim down spending on marketing and advertising efforts during the ongoing market downturn, ads featuring celebrities such as actor Matt Damon, as well as athletes LeBron James and Tom Brady, have reportedly disappeared from US television....
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Zuckerberg unfazed about $2.8B metaverse division loss in Q2
28.7.2022
“This is obviously a very expensive undertaking over the next several years,” said Mark Zuckerberg
Regulators Should Ban Crypto Advertising in Sports
26.7.2022
Just because someone can hit a home run or throw a touchdown pass, he shouldn’t be allowed to give financial advice
Globant Survey: Most Gamers Believe Metaverse Will Change the Gaming Industry Positively
18.7.2022
A survey published by Globant, a software development firm, and Yougov, found that most gamers believe that metaverse will change the gaming industry in a positive way. The survey, which consulted the opinion of 1,000 PC, console, and mobile gamers, also found that most gamers are still...
Adshares Establishes Premium Partnership With Sandbox
14.7.2022
PRESS RELEASE. Adshares (ADS) is putting another stake in Metaverse’s advertising territory through a partnership with Sandbox (SAND). The long-awaited partnership by the Adshares community has finally come to a head. The official partnership will bring the two projects closer, in order...
400+ Crypto Advertisements Violate Guidelines in India — ‘Some Influencers Talk About Crypto Without Understanding It’
29.6.2022
The Advertising Standards Council of India (ASCI) has reportedly revealed that more than 400 crypto ads violated its guidelines so far this year. The majority of complaints the ad council received are directed at influencers. “Some influencers talk so confidently about crypto without fully...
Crypto Exchanges Backing Away from Sports Spending as Crunch Continues
21.6.2022
Crypto firms are reportedly scaling back their spending on sports-related advertising and sponsorship as winter continues to bite in the markets.
Many crypto companies – including Crypto.com and Coinbase – have responded to a sharp drop in crypto prices and trading volumes by announcing they...
Bastyon Crypto Social Network Integrates TOR Network and Releases Post Advertising for Pocketcoin (PKOIN)
17.6.2022
PRESS RELEASE. Bastyon as the Web 3.0 Social Platform Most crypto projects are nothing but cones of a few successful coins. Bastyon, on the other hand, is a fast-growing social platform that combines elements of Youtube, Twitter and Torrent; it recently passed four hundred thousand users...
Hackers Are Cloning Web3 Wallets Like Metamask and Coinbase Wallet to Steal Crypto
15.6.2022
Confiant, an advertising security agency, has found a cluster of malicious activity involving distributed wallet apps, allowing hackers to steal private seeds and acquire the funds of users via backdoored imposter wallets. The apps are distributed via cloning of legitimate sites, giving...
Ukrainian Crypto Exchange Reportedly Close to FC Barcelona Sleeve Sponsorship Deal
13.6.2022
Ukraine’s WhiteBIT crypto exchange could become the first firm in the blockchain technology space to have its name featured on an FC Barcelona shirt – with a sleeve sponsorship deal reportedly on the verge of completion....
Read More: Ukrainian Crypto Exchange Reportedly Close to FC Barcelona...
Lawsuit Accuses Binance US of Selling Unregistered Securities, False Advertising Terra UST as ‘Safe’
13.6.2022
A class-action lawsuit against Binance US has been filed in California that alleges the exchange misled investors and sold unregistered securities to roughly 2,000 plaintiffs. The case was filed by the law firm Roche Freedman LLP, a company known for high-profile crypto lawsuits during the last...
Indian Regulator SEBI Proposes Banning Public Figures From Endorsing Crypto Products
17.5.2022
The Securities and Exchange Board of India (SEBI) has reportedly proposed banning public figures, including celebrities and sportsmen, from advertising and endorsing crypto products. The regulator also proposed that public figures be held liable for any law violations when promoting crypto...
Permission․io Is Migrating to Polygon Network to Globally Scale Web3 Advertising
26.4.2022
PRESS RELEASE. San Diego, CALIF. – April 26, 2022 – Permission.io, the leading provider of permission-based Web3 advertising, today announced it’s migrating away from its own proprietary blockchain to Polygon, the world’s preeminent Ethereum scaling solution with more than 100 million unique users....
Leaked 'Shill Price List' Alleges Crypto Influencers Charge Up to USD 25,000 for a Shill Tweet
19.4.2022
Zachxbt, an anonymous crypto researcher and self-proclaimed "on-chain sleuth," has published an extensive list of crypto influencers and how much they allegedly charge to "shill" crypto projects on Twitter.
Zachxbt told Motherboard that the list came from a "marketing firm" but did not disclose...
Report: Future Xbox Games Might Have Ads, Tech's Being Developed
16.4.2022
Raise your hand if you’re excited to see more ads inside your favorite video games? I don’t see any hands. Well, bad news: A new report claims that Microsoft is building an advertising program to give “select brands” the ability to buy ads that will then appear in free-to-play Xbox games. And while...
Advertising Agency Launches Campaign to Free Jailed Egyptian Women With NFT Sales
13.4.2022
An advertising agency from the United Arab Emirates (UAE) and a non-governmental organization have launched a campaign that seeks to raise funds for jailed Egyptian women via the sale of non-fungible tokens (NFTs). The funds raised are already being used to pay off their debts, allowing...
Meta Opens Monetization Options to Users of Horizon Worlds
13.4.2022
Meta, the company formerly known as Facebook, is now launching a pilot project that will let users in Horizon Worlds, its VR metaverse platform, monetize their creations. This pilot will allow a number of users to collect payments for access to their created environments, or for virtual items sold...