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Proposed UK Rules Will Make Advertising Crypto a Lot Harder, Industry Warns
4.11.2022
Industry members are sounding the alarm on a proposed measure to require crypto service providers to comply with local advertising rules, which could add an additional layer of authorization to an already complex process
Google Hints Crypto Bear Market is Negatively Affecting Ad Revenue
27.10.2022
Google saw advertiser pullback in financial services, including the cryptocurrency subcategory, according to the latest earnings call from Google’s parent company, Alphabet.
Alphabet’s revenue from Google advertising dropped in the third quarter of this year, said Philipp Schindler, SVP and CBO...
Google Admits Crypto Winter Is Hurting Ad Business
27.10.2022
The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen only once in almost a decade, the tech company revealed this week. With Fewer Crypto Ads, Google Registers...
Google feels the bear market as crypto ads revenue slips since July
26.10.2022
Alphabet’s revenue from Google advertising was down in Q3 2022, with decreased search spending from financial services and cryptocurrency subcategories highlighted
Google to Require Government Authorization to Provide Advertising Services for Financial Products in Spain
8.10.2022
Google, the web search and software monolith, has announced that it will require authorization from government entities to lend advertising services to financial companies in Spain. This measure, which was also implemented in the U.K. back in 2021, is expected to be extended to more countries...
Coinbase's Battle Over Tornado Cash, White House Not Happy With Bitcoin Mining + More News
8.9.2022
Get your daily, bite-sized digest of cryptoasset and blockchain-related news – investigating the stories flying under the radar of today’s crypto news.
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Read More: Coinbase's Battle Over Tornado Cash, White House Not Happy With Bitcoin Mining + More News
Coinbase's Battle Over Tornado Cash, White House Not Happy With Bitcoin Mining + More News
8.9.2022
Get your daily, bite-sized digest of cryptoasset and blockchain-related news – investigating the stories flying under the radar of today’s crypto news.
__________...
Read More: Coinbase's Battle Over Tornado Cash, White House Not Happy With Bitcoin Mining + More News
UK advertising watchdog cites 2 former reality stars for crypto ads on Instagram stories
7.9.2022
The ASA said the Gale twins could not post the crypto ads “in the form complained about” again, but did not bar them from promoting digital assets in future advertisements
Thailand SEC to apply strict guidelines for crypto ads
2.9.2022
Cryptocurrency-related adverts in Thailand will have to meet strict rules as the Securities and Exchange Commission looks to emulate foreign standards
Crypto Ads in Thailand Must Feature Clear Investment Warnings, New Regulations Require
2.9.2022
Thailand has introduced tighter rules that will oblige crypto companies to duly inform potential customers of the investment risks on their advertisements. The new regulations also prohibit businesses in the industry from making misleading or exaggerated claims. Securities Watchdog Adopts Stricter...
South African rugby icon Siya Kolisi headlines new crypto advertising campaign
29.8.2022
The Springbok captain features in a new advertising campaign promoting a long-term attitude towards cryptocurrency investing in South Africa
Dubai Regulator Announces Virtual Assets Marketing and Advertising Guidelines
29.8.2022
The Dubai virtual assets regulator, the Virtual Asset Regulatory Authority (VARA), has unveiled digital assets marketing and promotion guidelines that are applicable to any entity using Dubai-based media sites and publishing channels. The guidelines will “ensure factual accuracy, explicitly...
Brazil’s Senate Seeking to Hire Crypto and Blockchain Experts to Advise It on Policy
25.8.2022
The Brazilian Senate wants to recruit experts with advanced knowledge of cryptoassets and blockchain technology – likely in a bid to help it better form legislation for the nation’s fledgeling crypto industry....
Read More: Brazil’s Senate Seeking to Hire Crypto and Blockchain Experts to Advise...
Blockchain.com Inks Multi-Year Deal With Dallas Cowboys Star Quarterback Dak Prescott
24.8.2022
The crypto firm Blockchain․com announced on Tuesday that the company has inked a multi-year partnership deal with the Dallas Cowboys quarterback Dak Prescott. Blockchain.com says the Cowboys quarterback will appear on TV, radio, and social media in order to bring his “personal brand...
Spending on US Crypto TV Ads Shrunk From USD 85M to USD 36K in 5 Months - Report
18.8.2022
With leading crypto exchanges looking for ways to trim down spending on marketing and advertising efforts during the ongoing market downturn, ads featuring celebrities such as actor Matt Damon, as well as athletes LeBron James and Tom Brady, have reportedly disappeared from US television....
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Zuckerberg unfazed about $2.8B metaverse division loss in Q2
28.7.2022
“This is obviously a very expensive undertaking over the next several years,” said Mark Zuckerberg
Regulators Should Ban Crypto Advertising in Sports
26.7.2022
Just because someone can hit a home run or throw a touchdown pass, he shouldn’t be allowed to give financial advice
Globant Survey: Most Gamers Believe Metaverse Will Change the Gaming Industry Positively
18.7.2022
A survey published by Globant, a software development firm, and Yougov, found that most gamers believe that metaverse will change the gaming industry in a positive way. The survey, which consulted the opinion of 1,000 PC, console, and mobile gamers, also found that most gamers are still...
Adshares Establishes Premium Partnership With Sandbox
14.7.2022
PRESS RELEASE. Adshares (ADS) is putting another stake in Metaverse’s advertising territory through a partnership with Sandbox (SAND). The long-awaited partnership by the Adshares community has finally come to a head. The official partnership will bring the two projects closer, in order...
400+ Crypto Advertisements Violate Guidelines in India — ‘Some Influencers Talk About Crypto Without Understanding It’
29.6.2022
The Advertising Standards Council of India (ASCI) has reportedly revealed that more than 400 crypto ads violated its guidelines so far this year. The majority of complaints the ad council received are directed at influencers. “Some influencers talk so confidently about crypto without fully...