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iGaming Platform unveils a new brand identity
6.7.2023
iGaming Platform, also known as iGP, has announced a brand new identity. iGaming Platform recently went through a full-scale rebrand as a part of its ambitious and bold branding strategy. It has launched a new website to officially mark the significant milestone in its existence of 7 years. iGaming...
Celebrities Guy Fieri and Sammy Hagar Launch NFT Loyalty Program via Their Tequila Brand
13.6.2023
Celebrity chef Guy Fieri and Rock and Roll Hall of Famer Sammy Hagar are getting into non-fungible tokens through a new loyalty program launched by a tequila company they co-founded.
Through the tequila brand Santo Spirits, the pair announced a new Web3 loyalty program called the Santos Spirits...
Surprise Pikmin 4 Trailer Reveals Brand New Character Creator
6.6.2023
Pikmin 4 got a surprise new trailer early June 6, and, as is standard for a Nintendo game, it’s still looking pretty adorable. Considering Nintendo game director Shigeru Miyamoto said in 2015 that the real-time strategy game was “very close to completion,” it’s a relief to see its cute characters...
FTX lawsuits see crypto firms, influencers dial back endorsement deals
5.6.2023
Some crypto influencers have been giving lucrative endorsement offers a hard pass after seeing what could happen if things end badly for the firm
Fortune favors the brand: Why crypto marketing fails to live up to hype
26.5.2023
Your brand establishes a bond. Without that bond, your customer base will simply erode more easily
Solana seeks business proposals for NFT Brand Pitch contest
5.5.2023
NFT businesses are the way to go for the next generation of entrepreneurs. However, the path to making it big in the industry is too narrow for newcomers. Here comes the Solana Foundation with its first-ever NFT Brand Pitch competition. It has two major objectives: help participants to develop...
Web3 Culture Is 'Not Dead' But as Strong as Ever, Say Brand Leaders
27.4.2023
Creators, leaders and builders from the NFT space spoke about the resilience of Web3 at CoinDesk's annual Consensus conference
Luxury Brand Ralph Lauren Now Accepting Crypto Payments at Its New Miami Store
7.4.2023
The U.S. luxury brand Ralph Lauren has said customers can now pay via crypto at its Miami Design District location. The store has also been designated the luxury brand’s focal point for Web3 promotions. Bitcoin, ethereum, and polygon are among the cryptocurrencies that are accepted at Ralph...
Luxury Brand Gucci Collaborates with Bored Ape Creator Yuga Labs for Metaverse Project – Crypto Adoption on the Rise?
28.3.2023
Luxury fashion brand Gucci is diving even deeper into the Web3 and the metaverse worlds, announcing a collaboration with the popular blockchain technology company and non-fungible-token (NFT) issuer Yuga Labs. ...
Read More: Luxury Brand Gucci Collaborates with Bored Ape Creator Yuga Labs...
The Pokémon Company Might Be Preparing to Make Moves in the Metaverse
15.3.2023
The Pokemon Company, a corporation in charge of the development of the Pokemon brand, might be preparing to make some moves regarding the franchise and the metaverse. The company has opened a job opportunity that includes experience and knowledge of fields like blockchain, Web3, and the metaverse...
St. James London is Capital.com’s brand new HQ
22.2.2023
In a development that Capital.com has called a significant milestone, it has been learned that the venture has now moved into a bigger office space that is spread across 21,000 square feet in the UK. St. James now hosts one of the seven global offices of Capital.com, enabling the platform...
Mr․ Satoshi Is The New Premium Bitcoin Apparel Store You Do Not Want to Miss
22.2.2023
A new player has entered the Bitcoin apparel market and is quickly making a name for themselves. Founded by Bailey Jakob, an Australian-born entrepreneur and Bitcoin enthusiast, Mr. Satoshi has quickly become the go-to brand for high quality and professionally designed Bitcoin clothing. Mr. Satoshi...
Cleanspark Boosts Bitcoin Mining Capacity With Acquisition of 20,000 Bitmain Rigs
17.2.2023
Bitcoin mining operation Cleanspark has acquired 20,000 brand-new Bitmain mining rigs for $43.6 million, the company reported. Once installed, Cleanspark expects to increase its capacity by 37% by adding roughly 2.44 exahash per second (EH/s) to the firm’s fleet. Cleanspark CEO Says...
Matter Labs Says zkSync 2.0 Entering New ‘Era’ With Re-Brand and Developer Rollout
16.2.2023
Matter Labs has renamed zkSync 2.0, its zero-knowledge rollup platform, to “zkSync Era” and is making its code open-source
North Korea’s Lazarus ‘Using New Coin Mixer to Launder Crypto’ – and It’s a ‘Blender Re-brand’
14.2.2023
The North Korean hacking group Lazarus has turned to a new crypto mixer named Sinbad, the blockchain analytics firm Elliptic has claimed.
Per an Elliptic post and a report from Yonhap, Larazrus is “affiliated with North Korea's Reconnaissance General Administration.” The United States and South...
French Luxury Brand Hermes Wins NFT Trademark Infringement Lawsuit
10.2.2023
French luxury brand Hermes has won a lawsuit against an artist who depicted its famous Birkin bags in a non-fungible token (NFT) collection. The artist argued that NFTs should be covered under the U.S. Constitution’s First Amendment but the jury disagreed. Hermes Wins Lawsuit Against...
Legal Expert Says MetaBirkin Project Intended to Use Hermès’ Brand for Economic Gain
9.2.2023
Olta Andoni, chief compliance officer at financial firm Enclave Markets, says that Mason Rothschild was looking to “piggyback” off of the French luxury brand’s reputation. But even artists who are creating digital art aren't free of consumer protection laws
The Rise of Crypto's Brand of Regenerative Finance
6.2.2023
Solar Punk Manuel Alzuru says "a social awakening is happening" and the future of crypto will be tied closely to ReFi. "This is the very beginning," he says
Foxify Announce Partnership with Tyson Fury
3.2.2023
PRESS RELEASE. Foxify have just confirmed a brand partnership with Tyson Fury in an industry leading move. It comes following the hype of the brand reveal in January. The two-time world heavyweight champion is undefeated, with a legion of fans that follow his extraordinary career. What is Foxify?...
Metaverse Can Build Access for Big Companies, Says Virtual Brand Group CEO
10.1.2023
The metaverse-building company is looking to leverage the digital ecosystem so big brands can expand their demographic footprint while increasing their revenue streams