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UK financial watchdog reminds crypto firms of October deadline for marketing compliance
4.7.2023
Companies operating in the U.K. will have only “four routes to lawfully communicate cryptoasset promotions” in order to be in compliance with the FCA's regime
iExec brings out the enhanced tool for Web3 marketing
4.7.2023
iExec has introduced two new developers tools to help them undertake marketing campaigns without exploiting users and their data. The tools are iExec DataProtector and iExec Web3Mail. iExec has introduced these marketing tools to make sure that Web3 marketing does not follow in the footsteps...
Branding: The layer-1 of a successful Web3 marketing strategy
20.6.2023
Building on a blockchain follows similar fundamental principles to building in real life
AI automation could take over 50% of today’s work activity by 2045: McKinsey
15.6.2023
Management consulting firm McKinsey & Co believes AI will have the “biggest impact” on high-wage workers
FCA Right to Propose Stop to Marketing Crypto as ‘Inflation Resistant,’ UK Industry Members Say
13.6.2023
A long-running industry narrative is that limited-supply cryptocurrencies like bitcoin can hold their value against inflation – similar to gold or bonds
UK Bans ‘Refer a Friend’ Bonuses With Tougher Crypto Marketing Rules
10.6.2023
Businesses marketing crypto assets to U.K. consumers will have to abide by stricter advertising rules presented by the country’s financial watchdog. These include prohibiting ‘refer a friend’ bonuses for the industry as well as introducing a cooling-off period for first time investors. Regulator...
Binance VP of Marketing: crypto needs to 'double down' on community support
9.6.2023
Rachel Conlan, the new VP of Marketing at Binance, says that “critical” times in the industry call for major companies to emphasize community, clarity and simplicity
Report: Pan-African Crypto Exchange Mara Lays Off Majority of Employees
9.6.2023
African crypto exchange Mara has not only parted ways with a reported 85% of its staff but has cut the salaries of workers that have remained. Although Mara has cast the layoffs as an exercise which aims to remove redundant roles, former employees have said the startup’s ballooning marketing...
UK FCA Proposes Ban on Crypto Incentives in Tough New Marketing Rules
8.6.2023
The Financial Conduct Authority said it will treat crypto like a high risk investment, and will consult on new guidance for its rules on promotions
Celebrate Pride With A Queer Games Bundle That Costs Less Than A Single AAA Game
1.6.2023
June 1 is here, which means it’s Pride Month, baby, and the Queer Games Bundle is back with another massive collection of games, zines, and more for less than the price of Zelda: Tears of the Kingdom. Now that’s a good way to celebrate Pride, ain’t it?Read more
Fortune favors the brand: Why crypto marketing fails to live up to hype
26.5.2023
Your brand establishes a bond. Without that bond, your customer base will simply erode more easily
French lawmakers agree to loosen rules in proposed crypto influencer bill
26.5.2023
Previously, the bill restricted influencer marketing to only licensed crypto firms, of which there are currently none in France
Coinbase to roll out 'Moving America Forward' national campaign for crypto
23.5.2023
The ads will emphasize the financial innovations facilitated via crypto and raise awareness for Coinbase events and lobbying efforts
GameStop Overhauling Rewards Program, Raising Price By $10
22.5.2023
GameStop’s customer loyalty program is getting a huge makeover in June, according to screenshots of internal corporate training materials shared with Kotaku. The existing PowerUp Rewards membership will see its name changed to GameStop Pro, with the price going up from $15 a year to $25 in exchange...
36% of the top 1,000 crypto projects went silent on blogging this year
4.5.2023
A whopping 35.8% of the world’s largest crypto projects haven’t uploaded a single blog post in 2023
Netflix’s Love Is Blind Live Failure Had Big 'Game Servers Are Down' Energy
18.4.2023
On April 16, Netflix viewers looking to enjoy the Love Is Blind live reunion special had to endure what so many live-service gamers have gone through before: Upon logging in at the promised kick-off time of 5 p.m. PT, would-be viewers were greeted not by the special but a perpetual “It’s almost...
10 of the Best Marketing Agency Websites in 2023
11.4.2023
In this post, we’re looking at 10 of the best marketing agency websites. Whether you need inspiration or a trustworthy WordPress theme to get you started, you’ll find it here
OKX seeks Australian expansion citing 'huge appetite' for crypto
30.3.2023
The exchange's chief marketing officer believes Australians are above-the-curve when it comes to crypto education and interest
GameStop Blames Its Lower Sales On Lack Of Games
29.3.2023
GameStop may have made a profit in 2022, but sales are still below expectations, particularly in North America. In the company’s full year financial report for 2022, meant for investors but funny to read regardless of who you are, it outlined what it believes to be a significant hurdle: there...
Straith Schreder: The Future of Content Is Collaborative
22.3.2023
In a CoinDesk interview Straith Schreder, Executive Creative Director at Palm NFT Studio, shares why participatory artwork might actually work for your Web3 brand