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Pharmacy Chain CVS Files for ‘Crypto-Collectible’ and NFT Trademarks
6.3.2022
The American retail and pharmacy corporation CVS is looking to enter the metaverse according to trademark filings registered with the United States Patent and Trademark Office (USPTO). The filings mention things like CVS Health-brand “downloadable virtual goods”...
New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture
1.2.2022
Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable...
New Balance Athletics Inc. Launches a Pilot Project Based on Distributed Ledger Blockchain Technology
18.10.2019
Headquartered in Boston, New Balance Athletics Inc., which takes pride in being the world’s leading sports apparel and footwear firm, has broadcasted the news about the launch of its highly anticipated pilot program in collaboration with research and development company, Input Output Hong Kong...
Cardano and New Balance Will Team up to Stop Counterfeit Kicks
30.9.2019
The IOHK announced a sneaker partnership at an event this weekend
New Balance to Use Cardano Blockchain to Confirm Product Authenticity
29.9.2019
Charles Hoskinson announces that New Balance will be using the Cardano blockchain to help authenticate its products