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Addressable introduces cost per wallet metric for Web3 marketing


Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.The company claims CPW provides a more precise measure of user engagement compared to traditional Web2...

Web3 firm Addressable introduces new marketing metric for crypto wallets


Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.Announced on March 13, CPW is designed to provide more precise insights for Web3 marketers by tracking...

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