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Addressable Launches User Radar to Enhance Web3 Marketing


Addressable, a Web3 marketing platform, has announced the launch of User Radar, a unified dashboard designed to enhance marketing campaigns by providing insights into user behavior. This new tool, accessible via the Addressable dashboard, analyzes both onchain and offchain activity, transforming...

The 2025 Rulebook: Crypto Marketing Do’s and Don’ts


Crypto marketing has evolved – has your strategy kept pace? From token launches to long-term growth, here’s a practical guide to what it takes to succeed in 2025. The days of anything-goes crypto are over. And honestly, the people watching this space now are a different crowd. In 2025, memes...

Nigeria Details Rules for Foreign Crypto Firms, Digital Asset Marketing


Under a recently passed law, the Nigerian Securities and Exchange Commission’s expanded mandate now includes regulating virtual assets, cryptocurrencies, and tokens as securities. Nigeria’s Landmark Digital Asset Legislation Nigeria is positioning itself at the forefront of digital...

Addressable introduces cost per wallet metric for Web3 marketing


Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.The company claims CPW provides a more precise measure of user engagement compared to traditional Web2...

Web3 firm Addressable introduces new marketing metric for crypto wallets


Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.Announced on March 13, CPW is designed to provide more precise insights for Web3 marketers by tracking...

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