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How to growth hack Web3 marketing like an OG
21.6.2024
The secrets of effective storytelling in the evolving Web3 and crypto space are unlocked as Amanda Cassatt shares her insights and strategies working with some of the top marketing teams in Web3
Missed the Floki Surge? Floki Price Soars 40% as This AI Meme Coin Gains Traction
28.5.2024
Popular meme coin Floki ($FLOKI) has soared 40% in 7 days and 15% overnight on news that the team behind it is introducing a new Telegram-based trading bot into the Floki ecosystem. According to a Twitter announcement, the bot launched yesterday evening as a closed beta test. The marketing bumf...
Yes, PR Does Still Matter in Blockchain, Despite Balaji’s Advice
24.5.2024
Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?
23.5.2024
Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
23.5.2024
We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large rewards to engaged communities, says Filip Wielanier, co-founder of Cookie3, a Web3 marketing platform
No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage
23.5.2024
Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
23.5.2024
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding executives
Without Wallet Awareness, We’re Just Building Another Web2
23.5.2024
To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin
How to Produce Your Own On-Chain Game Show
22.5.2024
On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
22.5.2024
Cookies, pop-ups, and sketchy device fingerprinting are on their way out. Web3 users will control their online identities and be served relevant ads
A Step-by-Step Guide to Launching a Thriving Affiliate Marketing Business With XERA Pro
22.5.2024
The world of blockchain technology is rapidly evolving, and XERA Pro aims to be at the forefront of this revolution. By empowering individuals through education, opportunities, and a collaborative community, XERA Pro is making blockchain accessible to everyone. But what if you want to do more than...
How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
21.5.2024
Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
21.5.2024
Cookie3’s co-founder and CEO explains how Web3 marketing can create a shared economy of users, creators and businesses
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
21.5.2024
Crypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says Spindl CEO (and Facebook vet) Antonio Garcia Martinez
Web3 Marketing Needs Some of Apple’s Secret Sauce
20.5.2024
By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web
Hamster Wheel: Telegram’s Social Gaming Brings Millions to Crypto
20.5.2024
Telegram’s Hamster Kombat game has amassed 8 million users in four weeks. It shows how gaming could be a potent tool for Web3 projects looking for audiences
How Web3 Marketing Changes the Game
20.5.2024
Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. This feature is part of CoinDesk's Web3 Marketing Week
Struggling Action-RPG Ditching The Always-Online Microtransaction Model Everyone Hates
15.5.2024
Today, Airship Syndicate announced the return of its online action-RPG Wayfinder, albeit with a few key differences. Though the game was pulled from Steam while its previous publisher, Digital Extremes (Warframe), was transferring the rights to developer Airship, it is set to land on the storefront...
X launches AI-curated audiences for advertisers
10.5.2024
X introduces the means for advertisers to define target audiences, while X's AI generates relevant user pools
Hi-Fi Rush Was The Hit Xbox Needed, And It Still Wasn't Enough For Them
7.5.2024
Today, May 7, Xbox announced it’s shutting down three studios and merging another. This includes Redfall developer Arkane Austin and Mobile Doom studio Alpha Dog Games, while Roundhouse Games is being absorbed into Elder Scrolls Online developer ZeniMax Online Studios. But perhaps most shocking...